Key Responsibilities: Not limited to -
- Own full-funnel SEO strategy for Medicaps website, blogs, landing pages, YouTube and thought-leadership properties—balancing brand authority with growth metrics.
- Design and execute complex SEO projects (e.g., pillar–cluster architectures, AI-assisted content generation, and large-scale internal linking systems.
- Implement AI workflows for SEO: prompt engineering for content ideation, entity extraction, SERP gap analysis, and structured data generation.
- Collaborate cross-functionally with content writers, designers, product, and data teams to deliver integrated content experiences.
- Set up and manage SEO infrastructure using tools like Screaming Frog, Ah refs, Data For SEO, Zen Rows, and Looker/Tableau dashboards.
- Automate repetitive tasks (e.g., meta updates, internal link mapping, content audits) usingn8n / Make / Python / Google Sheets API.
- Monitor and report on organic traffic, CTR, conversion paths, and engagement metrics—translating insights into tangible action plans.
- Stay ahead of search and AI trends (Google SGE, multi modal search, semantic SEO, Gena I-based content work flows).
- Conduct comprehensive site audits and resolve technical SEO issues (crawl errors, redirect loops, site speed, structured data, etc.)
- Should be capable of performing broken link analysis, back link quality assessment, and comprehensive back link audits Required Skills: Not limited to
- Strong technical foundation: HTML, schema markup, crawl budget management, Core Web Vitals, site architecture.
- Experience managing complex SEO projects end-to-end—preferably involving multiple content verticals and large datasets.
- Familiarity with automation or scripting (Python, n8n, Google Apps Script) a strong plus.
- Experience with programmatic SEO or AI-generated content at scale.
- Familiarity with analytics and tracking setups (GA4, GTM, Looker/Tableau).
- Understanding of multi-touch attribution models and SEO's role in full-funnel analytics.
