Key Responsibilities
- Develop and execute successful SEO strategies across on-page, off-page, and technical SEO.
- Perform ongoing keyword research, discovery, and optimization for SEO and SEM campaigns.
- Conduct SEO audits and provide actionable insights to improve site health and search engine rankings.
- Optimize content for search engines and user experience (including title tags, meta descriptions, header tags, and internal linking).
- Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Collaborate with content writers to ensure SEO best practices are followed in content creation.
- Perform competitor analysis to identify gaps and opportunities in the SEO strategy.
- Stay updated with the latest trends and best practices in SEO and search engine algorithms.
- Manage link-building strategies to increase domain authority and website visibility.
- Work with web developers to ensure SEO-friendly design, site structure, and navigation.
Day-to-day Responsibilities
- Check and analyze website performance metrics (traffic, rankings, bounce rate, etc.).
- Perform daily keyword tracking and update rankings reports.
- Audit and fix technical SEO issues (broken links, crawl errors, site speed, mobile usability, etc.).
- Conduct on-page optimization for newly published content and existing web pages.
- Collaborate with content team to create SEO-optimized blog posts and web pages.
- Outreach to websites/blogs for backlink opportunities (guest posting, partnerships, etc.).
- Review and update internal linking structure for improved site navigation and SEO.
- Monitor Google Search Console for indexing issues or manual actions.
- Create weekly/monthly performance reports to assess SEO strategy effectiveness.
- Participate in digital marketing meetings to discuss strategy, performance, and improvements.
About Company: We are a dedicated team of passionate product managers, full stack developers, UX/UI designers, QA engineers, and marketing experts helping businesses of every size, from new startups to public companies, launch their projects using our software.
