Search Engine Optimization Manager

Responsibilities:

- Conduct keyword research and optimize website content

- Implement on-page and technical SEO strategies

- Analyze SEO performance using tools like Google Analytics, Search Console

- Stay updated on algorithm changes and industry trends

- Collaborate with content and marketing teams to drive organic traffic

- Optimize website structure, meta tags, and internal linking

- Improve website speed and mobile responsiveness

- Track and report on SEO metrics and ROI

- Conduct competitor analysis and identify opportunities

- Develop and execute link building strategies

- Conduct SEO audits and recommend improvements

- Conduct keyword research for Google ads and create targeted ad groups

- Monitor and optimize ad performance, bidding strategies and budget allocation

- Track and report on Google ads metrics, including CTR, CPC and conversions.