Search Engine Optimization Manager

Company Description

Keya Seth Aromatherapy, founded in May 2004 by internationally trained aromatherapist Mrs. Keya Seth, is a leading name in India's natural beauty and wellness industry. Starting with just nine products, the brand now offers over 110 high-quality skincare and hair care solutions produced in state-of-the-art, in-house manufacturing facilities. The company is ISO 9001:2008 certified and emphasizes research and innovation to maintain excellence. With cutting-edge infrastructure and a strong focus on quality, Keya Seth Aromatherapy has received numerous national and international awards for its contributions to the field.

Role Description

This is a full-time, on-site Search Engine Optimization (SEO) Manager role located in Kolkata. The SEO Manager will be responsible for conducting in-depth SEO audits, implementing effective keyword research strategies, managing link-building campaigns, and analyzing web analytics to ensure the optimization of the company's digital presence. Collaborating with the marketing team, the candidate will drive higher online visibility, increase organic traffic, and contribute to digital growth strategies.

Qualifications

• Strong expertise in SEO Audits and Keyword Research
• Shopify Platform Expertise
• Experience with Link Building and Web Analytics
• A solid understanding of digital marketing and broader marketing strategies
• Proficiency in SEO tools such as Google Analytics, Ahrefs, SEMrush, or similar platforms
• Ability to analyze data, derive actionable insights, and develop tactical plans
• Strong written and verbal communication skills
• Good organizational and project management skills
• Knowledge of the beauty and wellness industry is a plus
• Bachelor's degree in Marketing, Digital Media, or a related field