Search Engine Optimization Executive

Company Description

Volar Fashion is a globally connected fashion house with over 20 years of expertise in women's footwear, handbags, sunglasses, and apparel. As the manufacturer for Rag & Co and the exclusive distributor for London Rag, the company operates across India and international markets, including the United States, Southeast Asia, Dubai, and the United Kingdom. Volar Fashion integrates artisanal craftsmanship, trend-driven design, and sustainable practices into its operations, from design and manufacturing to retail and e-commerce. We focus on quality, responsibility, and timeless design, emphasizing environmentally conscious sourcing and packaging at every stage of production.

Location: Kandivali West

Role Description

We are looking for a results-driven SEO Specialist to manage and improve our organic search performance. The ideal candidate will have deep knowledge of SEO techniques, strong analytical skills, and a passion for staying updated with evolving search engine algorithms. Experience in the fashion/e-commerce space is a strong plus.

Key Responsibilities

Conduct detailed SEO audits (technical, on-page, and off-page) and implement action plans to improve website performance

• Perform comprehensive keyword research and analysis to identify content opportunities
• Optimize website architecture, page content, meta tags, alt text, internal linking, and URL structures
• Monitor and manage the health of the website using tools like Google Search Console, Google Analytics, and semrush
• Develop and execute a robust backlink-building strategy aligned with SEO goals
• Collaborate with the content and design teams to ensure SEO best practices are incorporated into all digital assets
• Analyze competitors SEO strategies and recommend improvements to enhance our search engine rankings
• Generate monthly SEO performance reports with actionable insights
• Ensure alignment between SEO strategy and business goals (e.g., traffic growth, conversion, product visibility)
• Stay current with industry trends, algorithm updates, and evolving best practices
• Provide SEO recommendations for new product launches, campaigns, and website updates
• Work closely with developers to resolve technical SEO issues and implement structured data