Search Engine Optimization Executive

Company Description

Selfcraft Media is a full-service digital marketing agency specializing in innovative marketing strategies tailored to meet client needs. We are committed to delivering impactful digital marketing solutions that drive measurable results. With a focus on personalization, we design campaigns to achieve ambitious goals for our clients. Our mission is to empower businesses with cutting-edge, systematic marketing expertise to thrive in a competitive landscape.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Executive, based in Surat. The SEO Executive will be responsible for performing keyword research, implementing on-page SEO strategies, conducting SEO audits, and managing link-building campaigns. The role also involves contributing to social media marketing efforts to increase online visibility and traffic for clients. The candidate will work collaboratively with the team to achieve client objectives and deliver measurable results.

Responsibilities: -

SEO Strategy Development: Design, implement, and manage comprehensive SEO strategies tailored to meet client goals, including on-page and off-page optimization.

Keyword Research: Conduct thorough keyword research to identify opportunities for content development, site optimization, and campaign targeting.

On-Page Optimization: Optimize website content, meta tags, headings, URLs, and other on page elements to improve search engine rankings.

Technical SEO: Perform technical audits to identify and resolve issues related to site architecture, mobile responsiveness, site speed, and indexing.

Link Building: Develop and execute link-building strategies to increase domain authority and improve search rankings.

Content Collaboration: Work closely with the content team to ensure content is optimized for SEO and aligns with overall marketing strategies.

Analytics and Reporting: Monitor, Analyse, and report on key SEO metrics using tools like Google Analytics, Search Console, and other SEO platforms. Provide actionable insights and recommendations based on data analysis. Skills Required: -

Competitor Analysis: Conduct regular analysis of competitors SEO strategies to identify opportunities and areas for improvement.

Client Communication: Regularly update clients on SEO performance, strategies, and project timelines. Offer insights and suggestions to align SEO efforts with broader marketing goals.

Team Leadership: Mentor junior team members, providing guidance on best practices, new trends, and advanced SEO techniques.

Stay Updated: Keep up to date with the latest trends and best practices in SEO, search engine algorithms, and digital marketing.

Skills Required: -

Proven experience as an SEO Executive or similar role, with a strong portfolio of successful SEO campaigns.

In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.

Strong understanding of on-page, off-page, and technical SEO.

Excellent analytical skills, with the ability to interpret data and provide actionable insights.

Experience with content management systems (CMS) and HTML/CSS is a plus.

Strong communication and client management skills.

Ability to work collaboratively in a team environment and lead SEO projects from start to finish.