Search Engine Optimization Executive

Role: SEO Executive

Experience: 3 Years

Employment Type: Full-time

Location: Kolkata, West Bengal

Job Summary

We are looking for a skilled SEO Executive with hands-on experience in SEO and PPC activities to improve website visibility, drive quality traffic, and generate leads through organic and paid marketing strategies. The ideal candidate should have strong analytical abilities, expertise in search engine optimization, and experience managing paid campaigns across digital platforms.

Key Responsibilities

• Perform keyword research and competitor analysis to improve search rankings and campaign performance.
• Optimize website pages, blogs, and landing pages for better search engine visibility.
• Execute on-page, off-page, and technical SEO activities.
• Manage backlink building and website optimization strategies.
• Monitor website performance using Google Analytics and Google Search Console.
• Conduct SEO audits and coordinate with developers for technical issue resolution.
• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Manage PPC budgets, bidding strategies, audience targeting, and ad performance.
• Track campaign KPIs such as CTR, CPC, CPA, ROAS, conversions, and lead generation.
• Perform A/B testing for ads and landing pages to improve performance.
• Generate regular performance reports and provide improvement recommendations.
• Stay updated with the latest SEO, PPC, and digital marketing trends.

Required Skills & Qualifications

• Strong understanding of On-Page, Off-Page, and Technical SEO
• Expertise in Keyword Research and Competitor Analysis
• Knowledge of Link Building Strategies and SEO Audits
• Hands-on experience with Google Analytics and Google Search Console
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or Ubersuggest
• Understanding of Core Web Vitals and website optimization
• Basic knowledge of HTML, CSS, and CMS platforms like WordPress
• Hands-on experience in Google Ads and Meta Ads campaign management
• Strong understanding of PPC metrics including CPC, CTR, CPA, ROAS, and Quality Score
• Experience in conversion tracking, remarketing, and retargeting campaigns
• Ability to analyze campaign performance and optimize ROI
• Knowledge of A/B testing and landing page optimization
• Strong analytical, communication, and reporting skills

Preferred Skills (Good to Have)

• Bachelor's degree in Marketing, Business, IT, or related field
• Google Ads Certification preferred
• SEO/PPC certifications will be an added advantage

Desired Candidate Profile

• Result-oriented and performance-driven mindset
• Strong problem-solving and analytical skills
• Ability to manage multiple projects independently
• Good communication and coordination skills
• Up-to-date with the latest digital marketing trends and algorithms

About Company

Pravaah Consulting (https://www.pravaahconsulting.com/) is a Silicon Valley-based, full-service digital agency dedicated to empowering mid-sized enterprises and start-ups to harness the power of digital technology and scale new heights. Combining the expertise of a digital transformation company with the strategic insights of a digital marketing agency, we bring the best practices and tactics adopted by Fortune 50 companies to smaller enterprises striving to excel in the digital realm.

Our team of engineers and digital marketing specialists work in tandem to deliver integrated solutions at the speed of digital. While our engineers craft lovable digital products and platforms, our digital marketing experts ensure your brand connects with the right customer at the right time through the right channel. Using a research-backed, data-intensive approach, we operate in a continuous improvement mode, helping our clients become more efficient and effective over time.

What We Offer

• Opportunity to work on diverse projects and industries
• Growth-oriented and collaborative work environment
• Performance-driven culture with learning opportunities