Search Engine Optimization Executive

Company Description

Migrateverse is an Australia-based migration and education consultancy providing personalised visa and study pathway solutions for international students, skilled professionals, families, and businesses. We offer ethical, transparent, and up-to-date guidance aligned with Australian immigration laws. At Migrateverse, we simplify complex processes and support our clients in building a successful future in A

Role Description

This is a full-time remote role for a Digital Marketing Specialist and SEO Executive. The individual will perform daily SEO tasks, including keyword research, on-page optimisation, and link-building strategies. Responsibilities include conducting SEO audits, developing and executing social media marketing campaigns, and continually monitoring digital performance metrics to optimise campaigns. Collaboration with cross-functional teams to drive traffic, improve visibility, and ensure alignment with organisational goals is necessary.

Job Duties:

• Proficiency in Keyword Research and On-Page SEO optimisation techniques
• Experience with Link Building strategies and conducting SEO Audits
• Knowledge of Social Media Marketing and campaign development
• Strong analytical skills to assess performance and implement improvements
• Keen attention to detail with the ability to work independently and meet deadlines
• Proficiency in tools such as Google Analytics, SEMrush, or equivalent platforms
• Basic understanding of HTML and CSS is a plus

Plan, develop, and execute digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and other social media channels.

Manage and optimise paid advertising campaigns (Google Ads, Meta Ads) to increase leads, conversions, and ROI.

Create, schedule, and publish engaging content including posts, ads, blogs, and promotional materials.

Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and prepare regular performance reports.

Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.

Manage company website content, landing pages, and basic updates in coordination with designers or developers.

Develop email marketing campaigns and manage CRM or mailing lists to nurture leads and retain customers.

Analyse market trends, competitor activities, and customer behaviour to refine marketing strategies.

Coordinate with sales and management teams to align marketing activities with business goals.

Maintain brand consistency across all digital platforms and marketing communications.

Handle online enquiries, leads, and customer engagement through digital channels.

Perks & Benefits

• Salary Range: INR 35,000 50,000 per month
• Full Time Remote work
• Annual Discretionary Bonus
• Paid day off for your Birthday
• Volunteering day for a charity of your choice