Search Engine Optimization Executive

WE'RE HIRING | SEO EXECUTIVE

Greetings from LuLu Group India!

We are looking for a dynamic and results-driven SEO Executive to strengthen our digital presence and enhance organic search visibility across multiple retail verticals and locations pan India.

Location: Kochi, Kerala

Department: Digital Marketing

Experience: 1–2 Years

Key Responsibilities:

• Plan and execute on-page, off-page and technical SEO strategies to improve organic traffic, search rankings and conversions.
• Manage and optimise Google Business Profiles across multiple locations to enhance local search visibility.
• Work on Generative Engine Optimisation (GEO) to improve brand visibility across Google AI Overviews, ChatGPT, Gemini and other AI-powered search platforms.
• Implement App Store Optimisation (ASO) strategies for Google Play and Apple App Store.
• Conduct website SEO audits and monitor crawling, indexing, Core Web Vitals and page performance.
• Optimise website content, landing pages, blogs, metadata, keywords and internal linking.
• Manage website content and SEO settings using WordPress and other CMS platforms.
• Monitor website performance, conversions and engagement using GA4, Google Tag Manager and Google Search Console.
• Monitor Google reviews and ratings, coordinating with regional teams to manage online reputation.
• Collaborate with web development, creative, content and operations teams to implement SEO improvements.

Skills & Qualifications:

• Strong knowledge of SEO, Local SEO, Google Business Profile management, GEO and ASO.
• Proficiency in GA4, Google Tag Manager, Google Search Console and WordPress CMS.
• Working knowledge of HTML, CSS, Schema Markup, SEO plugins and website performance optimisation.
• Good analytical skills and an understanding of digital search trends.

Interested candidates can share their CV at: [Confidential Information]