Search Engine Optimization Executive

About KoinBX

KoinBX is one of the leading FIU-registered centralized cryptocurrency exchange founded in India, operating successfully for over six years. We've grown steadily with a clear vision: to make crypto trading secure, simple, and accessible to users around the world.

Our platform supports a wide range of digital assets and is known for its strong security framework, intuitive user experience, and commitment to transparency. With a growing global user base, KoinBX is building a trusted ecosystem where traders and investors can confidently engage with the future of finance.

As we continue to lead the charge in the Web3 revolution, we'd love to have you on board! Join our team of passionate innovators who are pushing boundaries and shaping the future of Web3. Together, we'll simplify the complex, unlock the inaccessible, and turn the impossible into reality.

Position Overview:

We are looking for a sharp, data-driven SEO manager to join our team. You'll work closely with our team and clients to lead high-impact SEO initiatives that drive meaningful traffic, increase visibility, and support growth goals. From technical audits to content strategy, you'll own the process end-to-end and help shape how our clients win in organic search today.

Key Responsibilities:

·  Build and execute SEO strategies that align with client goals, combining technical, content, and authority-building efforts.

·   Lead deep keyword and intent-based research to uncover opportunities across all buyer journey stages.

• Optimise site architecture, internal linking, and page performance to meet Core Web Vitals and search experience standards.
• Partner with content teams to craft SEO-informed content strategies that actually rank and convert.
• Identify and drive high-quality backlink acquisition strategies that strengthen authority in relevant niches.
• Conduct thorough SEO audits and proactively surface technical issues, with clear plans for resolution.
• Use analytics and SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog, etc.) to track performance and communicate progress with clarity.
• Stay ahead of algorithm updates, evolving SERP features, AI-driven search behaviours, and industry trends.
• Collaborate directly with clients to ensure strategy is aligned with business needs.

Qualifications:

• 3–5 years of hands-on experience in SEO, ideally across multiple industries or client accounts.
• Deep technical SEO knowledge, with confidence navigating audits, indexation, schema markup, and site performance.
• Proven success in scaling organic traffic and improving keyword visibility in competitive spaces.
• Experience using GA4, Google Search Console, and leading SEO tools (Ahrefs, SEMrush, Screaming Frog, etc) and adapting strategies for AI-driven search features.
• Ability to translate data into insights, and insights into action.
• Comfortable managing multiple client accounts, setting clear priorities, and communicating effectively.
• Self-starter mindset with strong accountability and a bias for execution.