Search Engine Optimization Executive

Key Responsibilities:

1) SEO Strategy & Implementation

• Conduct keyword research to identify high-potential keywords relevant to both internal and client domains.

• Execute on-page and off-page SEO activities to drive website visibility and search rankings.

• Perform technical SEO audits and recommend website enhancements.

2) Performance Monitoring & Optimization

• Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google

Analytics, Search Console).

• Track key SEO performance indicators: organic traffic, keyword rankings, CTR, and conversion

rates.

• Stay abreast of Google algorithm updates and evolving SEO trends to update strategies

accordingly.

3) Content & Collaboration

• Collaborate with content creators to ensure content is optimized for SEO.

• Provide guidance on content structures, keyword usage, and meta elements.

4) Website Optimization & UX Recommendations

• Offer recommendations for site architecture and UX improvements from an SEO perspective.

• Support mobile-first and speed optimization strategies for better performance.

5) Local SEO & Listings

• Implement local SEO strategies and manage business listings where applicable.

6) PPC Campaign Support

• Assist in the setup, management, and optimization of PPC campaigns (Google Ads, etc.).

• Analyze ad performance metrics such as CPC, CTR, and ROI to refine campaigns.

7) Performance Marketing Contribution

• Cohesively working with Business team and support performance marketing initiatives focused on lead generation, customer acquisition, and conversion rate optimization.

• Coordinate with the marketing team to align organic and paid efforts for maximum impact.

Requirements

• Minimum of 1 year of hands-on SEO experience.

• Experience or familiarity with PPC platforms such as Google Ads.

• Exposure to performance marketing metrics and strategy.

• Proficient in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc.

• Understanding of search engine algorithms and ranking principles.

• Basic technical knowledge of HTML, CSS, and website architecture.

• Strong analytical and problem-solving skills.

• Excellent communication and collaboration abilities.

• Bachelor's degree in Marketing, Business, or a related field.

• SEO or Digital Marketing certifications preferred.

• Experience with CMS platforms like WordPress.

• Ability to manage multiple projects with attention to detail.

Interested candidates may connect with us at:

Email: [Confidential Information]

Contact: 9076103331