Search Engine Optimization Executive

Job Title: SENIOR SEO EXECUTIVE – ON-PAGE

Experience: 2-5 Years

Location: Noida

Mode:Onsite

Job Summary

We are looking for a Senior SEO Executive – On-Page Focus to take ownership of on-page, content, and technical SEO across multiple client projects. This role requires hands-on experience in website audits, content optimization, generative engine optimization (GEO), Core Web Vitals, and GA4/GSC analysis, along with the ability to guide and review off-page work executed by a separate team.

The ideal candidate is execution-driven, data-oriented, and capable of translating SEO insights into clear action plans for content writers, developers, and off-page executives.

Roles and Responsibilities

On-Page and Content SEO

• Own on-page SEO strategy and execution for 15–25 client projects simultaneously.

• Perform detailed on-page audits covering content, meta tags, headings, internal linking, and URL structure.

• Optimize content based on search intent, SERP analysis, and competitor content gaps.

• Improve click-through rates (CTR) using Google Search Console data, including titles, meta descriptions, and structured content.

• Address thin content, duplicate content, keyword cannibalization, and content hierarchy issues.

• Plan and implement topic clusters and internal linking strategies.

• Apply local on-page SEO principles, including NAP consistency and location pages.

• Use AI-assisted content optimization tools while following Google guidelines.

Technical SEO

• Address crawlability and indexing issues involving robots.txt, XML sitemaps, canonical tags, and redirects.

• Monitor and improve Core Web Vitals (LCP, CLS, and INP) in coordination with developers.

• Conduct technical audits using Screaming Frog, Google Search Console, PageSpeed Insights, SE Ranking, and similar tools.

• Ensure SEO best practices are followed during website changes, migrations, and new page launches.

Analytics and Reporting

• Set up and analyze GA4, Google Search Console (GSC), and Google Tag Manager (GTM) events.

• Track organic performance, landing-page metrics, and conversion data.

• Use performance data to prioritize optimization tasks and measure impact.

Off-Page Coordination (Oversight Only)

• Guide off-page teams on anchor-text strategy, link-quality standards, and page-level link priorities.

• Review off-page deliverables for alignment with SEO strategy; direct backlink execution is not required.

Collaboration and Ownership

• Collaborate closely with content writers, developers, and project managers.

• Create clear SEO briefs and actionable optimization plans.

• Meet deadlines, maintain quality standards, and drive measurable SEO improvements.

Requirements

• 2–5 years of hands-on on-page and technical SEO experience; agency experience is preferred.

• Strong understanding of search intent, content optimization, technical SEO fundamentals, Core Web Vitals, and page experience.

• Practical experience with GA4, GSC, GTM, Screaming Frog, SEMrush, Ahrefs, and/or SE Ranking.

• Experience optimizing websites across multiple industries.

• Ability to manage high-volume project workloads with a structured approach.

• Good written and verbal communication skills for coordination with content and development teams.

Soft Skills

• Strong written and verbal communication skills.

• Ability to work independently and manage multiple tasks.

• Comfort working collaboratively in a team environment.

Skills and Qualifications

• Bachelor's degree in Marketing, Computer Science, or a related field; 2–5 years of SEO experience and a strong SEO portfolio are preferred.

• Proven experience as an SEO specialist.

• Strong understanding of Google algorithm updates and SEO best practices.

• Analytical mindset with a focus on practical execution.

• Experience using Google Analytics for SEO analysis.

• Experience with generative engine optimization (GEO), including AI Overviews and AI search tools such as Claude, ChatGPT, Perplexity, and Gemini.