Department: Digital Marketing
Organization: Chandigarh University
Location: Mohali, Punjab
Employment Type: Full-time
Job Overview
Chandigarh University is looking for a result-oriented SEO Executive to manage and improve the university's organic search presence. The candidate will be responsible for implementing SEO strategies, keyword optimization, website audits, and improving search rankings to increase website traffic and student inquiries.
Key Responsibilities
- Perform keyword research to identify high-ranking opportunities related to university programs and education searches.
- Optimize on-page SEO elements such as meta tags, headings, URLs, and content structure.
- Conduct technical SEO audits and coordinate with the development team for improvements.
- Monitor and improve organic traffic, keyword rankings, and website performance.
- Manage off-page SEO activities including backlink building and directory submissions.
- Track performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
- Analyze competitor SEO strategies and implement improvements.
- Work with the content team to ensure SEO-friendly blog and website content.
- Prepare weekly and monthly SEO performance reports.
Required Skills
- Strong knowledge of On-page, Off-page, and Technical SEO
- Experience with keyword research and competitor analysis
- Familiarity with SEO tools (SEMrush, Ahrefs, Moz, Ubersuggest)
- Understanding of Google algorithms and ranking factors
- Basic knowledge of HTML, website structure, and CMS platforms (WordPress)
- Good analytical and reporting skills
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, IT, or related field
- 2 4 years of experience in SEO or Digital Marketing preferred
- Experience in education/edtech industry will be an advantage
Key Performance Indicators (KPIs)
- Improvement in organic traffic
- Increase in keyword rankings
- Growth in website leads and inquiries
- Quality backlink acquisition
Preferred Traits
- Strong analytical mindset
- Good communication and teamwork skills
- Ability to work in a fast-paced marketing environment
Interested candidates can share CV at 8699692787.
Regards
Riya Sharma
Sr. Executive HR
