SEO Executive - Gurgaon(WFO)
About Binary Semantics
We are a client centric global software development company offering IT services, Consulting services and Knowledge services across several industry segments such as Automobiles, Manufacturing, FMCG, Technology, Insurance, Travel, Hospitality and B2B Publishing. Our global operations spread across USA, Canada, Europe and India. We leverage our strong technology expertise and deep industry knowledge to develop customized solutions and services.
REQUIRMENTS
- Proven 5+ years experience as an SEO Specialist or similar role, with a track record of successful SEO campaigns and improved search rankings.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
- Strong analytical and problem-solving skills, with the ability to draw insights from data and make data-driven decisions.
- Excellent communication skills to collaborate with team members and stakeholders effectively.
- Familiarity with HTML, CSS, and website development is a must.
- Passion for staying updated with the latest trends and advancements in the SEO industry.
Role Overview
- We are looking for an SEO Executive who can drive organic growth across Binary Semantics product portfolio, including platforms like Fleetrobo and other enterprise solutions.
- The role requires a strong understanding of B2B SEO, intent-based keyword strategy, and the ability to align SEO with lead generation and GTM goals.
Key Responsibilities
- 1. On-Page SEO (Product + Landing Pages) Conduct intent-driven keyword research across industries (Automobile, Oil & Gas, Mining, Ports, etc.) Optimize product pages, landing pages, and blogs with strong focus on conversion Implement internal linking strategies aligned with GTM campaigns
- 2. Technical SEO (Critical for Scale) Perform regular audits for crawlability, indexing, and site health Work closely with tech team on site speed, Core Web Vitals, and structured data Manage sitemap, robots.txt, canonicalization, and URL structuring across multiple product websites
- 3. Content & SEO Strategy Alignment Collaborate with content, product marketing, and performance teams Build SEO-driven content clusters (blogs, case studies, solution pages) Optimize content for high-intent keywords (bottom/mid funnel focus)
- 4. Off-Page SEO & Authority Building Drive high-quality backlink strategy (industry sites, SaaS directories, PR mentions) Strengthen domain authority across product ecosystems Monitor and improve backlink health
- 5. Performance Tracking & Reporting Track KPIs using tools like Google Analytics and Google Search Console Measure traffic quality, keyword rankings, and organic lead contribution Share actionable insights for GTM and campaign optimization
- 6. Competitor & Industry Analysis Analyze competitors across B2B SaaS and industrial tech space Identify keyword gaps and emerging search trends Support industry-specific targeting strategies
Key Skills Required
- Strong understanding of B2B SEO and lead generation funnels
- Hands-on experience with tools like SEMrush, Ahrefs, or similar
- Understanding of technical SEO and website architecture
- Ability to work cross-functionally (Marketing, Product, Tech) Data-driven mindset with focus on ROI KPIs / Success Metrics
- Organic traffic growth (product-wise) Increase in high-intent keyword rankings
- Organic MQL contribution to pipeline
- Landing page conversion rate (SEO traffic)
- Improvement in domain authority and backlink quality
What Will Make You Stand Out
- Experience in B2B SaaS / enterprise tech
- SEO Understanding of industrial sectors (Automobile, Mining, Logistics, etc.)
- Exposure to multi-product or multi-domain SEO strategy
Salary: Negotiable as per industry standards for the desired candidates
Industry: IT
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role: SEO Executive
EmploymentType: Permanent Job, Full Time
Interested candidate can share their resume on below mentioned email id:
[Confidential Information]
Regards,
Juhi Khubchandani
Talent Acquisition
Binary Semantics Ltd.
Gurgaon
