Search Engine Optimization Executive

About us:

We are a fast-growing IT and Tech agency delivering innovative digital solutions to clients across diverse industries. We specialize in web and app development, UI/UX design, cloud services, and digital transformation. We're looking for a dynamic and driven Digital Marketing Executive to join our team and lead impactful marketing campaigns that drive results.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, social media, email, content, and performance marketing.
• Plan and execute strategies to increase online visibility, brand awareness, lead generation, and measurable conversions.
• Manage social media platforms such as LinkedIn, Instagram, and Twitter, including content scheduling and audience engagement.
• Conduct keyword research, competitor analysis, and implement SEO strategies using tools like SEMrush and Ahrefs.
• Optimize website content, meta tags, internal linking, and technical elements to improve search rankings on Google.
• Build high-quality backlinks and execute off-page SEO strategies to increase organic visibility and website authority.
• Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and LinkedIn with focus on ROI, CPA, and ROAS.
• Monitor, analyze, and report campaign performance using tools like Google Analytics and Google Search Console.
• Conduct A/B testing for ads, landing pages, and creatives to improve campaign performance and conversion rates.
• Collaborate with content writers, designers, and developers to create engaging, conversion-focused marketing assets.
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Manage team execution and coordinate with clients to ensure smooth project delivery, optimization, and reporting.
• Candidate preference: Mumbai-based candidates only.

Skills Required

• Digital & performance marketing expertise
• Google Ads, Meta Ads, LinkedIn Ads
• SEO, SEM & keyword research
• Google Analytics & Search Console
• Lead generation, ROI, CPA, ROAS
• A/B testing & campaign optimization
• Social media & content marketing
• Strong communication & presentation skills
• Team handling & coordination abilities
• Client management & stakeholder communication