Search Engine Optimization Executive

Job Summary

We are looking for a result-oriented SEO Executive to improve our website's search engine rankings, increase organic traffic, and enhance online visibility. The candidate will be responsible for implementing SEO strategies, conducting keyword research, and optimizing website content.

Key Responsibilities

• Conduct keyword research and identify relevant search terms.
• Perform on-page and off-page SEO activities.
• Optimize website content, meta titles, meta descriptions, headings, and URLs.
• Conduct technical SEO audits and identify website optimization issues.
• Manage internal linking, backlinks, and link-building activities.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Track keyword rankings, organic traffic, and competitor activities.
• Optimize product pages, category pages, and blog content for search engines.
• Identify and implement opportunities to improve website visibility and organic conversions.
• Prepare regular SEO performance reports and recommend improvements.
• Stay updated with search engine algorithm changes and SEO best practices.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• Basic to good knowledge of SEO principles and search engine algorithms.
• Experience with Google Analytics, Google Search Console, and SEO tools.
• Understanding of keyword research, website audits, and competitor analysis.
• Knowledge of content optimization, technical SEO, and link building.
• Good analytical, communication, and problem-solving skills.
• Knowledge of Shopify or other e-commerce platforms will be an advantage.