Search Engine Optimization Executive

Company Description Bag2Bag is India's first online accommodation platform offering instant bookings across hotels, homestays, service apartments, resorts, cottages, villas, and more for stays ranging from a few hours to several weeks or months. Accessible via both mobile app and website, the platform enhances the travel experience with options such as pre-booked food and beverages for a seamless and personalized stay. With a presence in 100+ cities and a growing network of 10,000+ properties, Bag2Bag combines comfort, convenience, and affordability at scale. Its unique business model adapts to diverse accommodation needs while curating holistic travel experiences for modern explorers, business travelers, and spontaneous adventurers across India.

Role Description This is a full-time, on-site Search Engine Optimization (SEO) Executive role based in Bhopal. The SEO Executive will manage day-to-day SEO activities, including performing keyword research, optimizing on-page elements, and executing link-building initiatives to improve search engine rankings and organic traffic. Responsibilities include conducting regular SEO audits, identifying technical and content-related issues, and collaborating with content, product, and marketing teams to implement SEO best practices. The role also involves monitoring performance using analytics and SEO tools, preparing reports on key metrics, and coordinating with social media and digital marketing efforts to support overall growth goals. The ideal candidate is detail-oriented, data-driven, and comfortable working in a fast-paced hospitality and travel-tech environment.

Qualifications

• 2 years of prior experience in SEO.
• Strong skills in Keyword Research and On-Page SEO, including metadata optimization, internal linking, and content structuring.
• Experience with Link Building strategies, outreach, and maintaining a healthy backlink profile.
• Ability to conduct comprehensive SEO Audits to identify technical, content, and user-experience issues and recommend improvements.
• Familiarity with Social Media Marketing and its alignment with SEO and brand visibility objectives.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar) and basic understanding of HTML/CSS.
• Strong analytical, reporting, and Excel/Sheets skills, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills and the ability to collaborate with cross-functional teams.
• Bachelor's degree in Marketing, Business, Computer Science, Communications, or a related field, or equivalent practical experience.
• Prior experience in travel, hospitality, or e-commerce SEO is an advantage.