Search Engine Optimization Executive

Company Description

Alligator Automations delivers customized end-of-line packaging solutions across industries like Food & Beverages, Cement, and Chemicals. With 15+ years of expertise and a global presence in the Middle East, Africa, Southeast Asia, and the Americas, we've completed 450+ projects for 200+ clients. Innovation, quality, and service drive our dynamic team to create advanced, client-focused systems.

Role Description

This is a full-time remote role for a Search Engine Optimization (SEO) Executive. The SEO Executive will be responsible for performing keyword research, optimizing on-page SEO, building quality backlinks, conducting SEO audits, and managing social media marketing campaigns. The role will involve developing and implementing effective SEO strategies to improve our website's search engine rankings and drive organic traffic.

Educational Qualification: Bachelor's degree in Marketing, Mass Communication, Graduation

Work Experience: 13 years, preferably in manufacturing, industrial equipment, B2B, or related fields

Location : Pune (On Site)

Required Skills:

• Strong understanding of SEO concepts, including on-page, off-page, and technical SEO.
• Expertise in keyword research, competitor analysis, and backlink strategies.
• Hands-on experience with SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• Ability to perform SEO audits, technical fixes, and mobile optimization.
• Content optimization knowledge with a focus on B2B manufacturing industry keywords.
• Understanding of HTML, CSS basics, and website structure impacts on SEO.
• Experience in Local SEO, Google My Business optimization.
• Familiarity with WordPress and CMS-based SEO.
• Strong analytical skills to monitor performance, generate insights, and recommend improvements.
• Knowledge of paid marketing campaigns, especially for supporting SEO goals, is a plus.
• Excellent verbal and written communication skills for reporting and strategy discussions.

Job Description:

l SEO Strategy Development: Plan and implement effective SEO strategies tailored for the industrial and manufacturing sector (end-of-line packaging solutions).

l Website Optimization: Conduct technical audits, identify issues (page speed, mobile-friendliness, crawl errors) and coordinate fixes with the web development team.

l Content Optimization: Collaborate with the design teams to optimize blogs, service pages, landing pages, and product descriptions based on targeted keywords.

l Keyword Research & Analysis: Perform extensive research to identify trending keywords in the packaging automation and manufacturing sector.

l Off-Page SEO: Build a high-quality backlink profile through guest posting, business directories, and outreach activities.

l Performance Monitoring: Track SEO KPIs such as organic traffic, keyword rankings, bounce rate, and conversion rates through tools like Google Analytics, Google Search Console, and SEMrush.

l Local SEO: Optimize Google My Business listings and manage local SEO strategies to attract regional leads.

l Reporting: Prepare detailed SEO reports for management, highlighting growth, gaps, and actionable insights.

l Market Analysis & Trend Monitoring: Stay updated with Google algorithm updates and SEO industry trends, and adapt strategies accordingly.

Work in a digitally progressive team

Lead impactful SEO campaigns

Grow across global markets

Be part of a fast-scaling industrial brand

Ready to accelerate your SEO career Apply now at [Confidential Information]