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Search Engine Optimization Analyst

Intuit
Chennai
5-10 Years
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Job Description

Key Responsibilities:

Search Engine Optimization (SEO):

  • Conduct ongoing keyword research, discovery, and optimization for new and existing content.
  • Implement on-page and off-page SEO recommendations to improve search rankings.
  • Analyze competitor websites and backlink strategies for insights.
  • Develop and execute link-building strategies aligned with SEO goals.
  • Collaborate with content and editorial teams to implement SEO in content creation and publishing.
  • Recommend and implement improvements in site architecture, internal linking, and metadata.
  • Work with developers to ensure SEO best practices are followed in new code releases.

Search Engine Marketing (SEM) & PPC Campaigns:

  • Execute and manage paid search campaigns (Google Ads, Bing, etc.) to meet performance targets.
  • Perform A/B and multivariate testing on ads and landing pages.
  • Monitor campaign budgets, estimate monthly spend, and reconcile discrepancies.
  • Track, report, and analyze performance metrics to optimize campaign ROI.
  • Stay updated on search engine algorithms and digital ad platform changes.

Requirements:

  • Minimum 5 years of experience in Digital Marketing with a strong focus on SEO and SEM.
  • Solid understanding of performance marketing and conversion optimization.
  • In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.).
  • Proficiency with bid management tools (e.g., Google Ads Editor, WordStream, etc.).
  • Experience in conducting A/B and multivariate tests for ads and web pages.
  • Strong knowledge of search engine ranking factors and algorithms.
  • Up-to-date with the latest trends and best practices in SEO/SEM and digital marketing.

More Info

Job Type:
Permanent Job
Industry:
Software Engineering
Role:
Marketing
Function:
Digital Marketing
Employment Type:
Full time
Open to candidates from:
Indian

About Company

Intuit

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Job ID: 126020171

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Last Updated: 17-03-2026 00:58:04 PM
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