Job Overview:
We are looking for an innovative SEO Analyst with strong expertise in AI-driven strategies to join our team. This role goes beyond traditional SEO and focuses on understanding of LLM-based visibility alongside integrating artificial intelligence and machine learning into our search optimization efforts. The ideal candidate will have a deep understanding of modern SEO practices, proficiency with AI-based tools, and the ability to analyze data for actionable insights.
Responsibilities:
- Develop and execute advanced SEO strategies to improve search rankings, traffic, and conversions.
- Perform comprehensive keyword research, competitor analysis, and site audits using AI-powered tools
- Optimize on-page and off-page SEO leveraging machine learning and predictive analytics
- Utilize AI-driven content optimization tools like SurferSEO, Jasper, MarketMuse, or Clearscope and LLM platforms like Poe, Preplixity and ChatGPT as plastforms where content needs to rank or appear as source links.
- Implement technical SEO best practices including site architecture, Core Web Vitals, and schema markup
- Automate reporting and SEO tasks using AI and scripting where applicable
- Collaborate with content and marketing teams to create AI-driven content strategies and topic clusters
- Monitor and analyze SEO performance using Google Analytics, Search Console, and AI-driven dashboards
- Stay updated on emerging AI technologies, Google algorithm updates, and predictive SEO trends
Qualifications:
- Minimum of 1.5 years of experience working as a SEO Analyst who demonstrated success in achieving ranking or citation within popular LLM tools (ChatGPT, Gemini, Perplexity, Poe)
- Proven record of crafting and refining prompts for generative AI to enhance LLM citation and retrieval of brand content.
- Deep familiarity with AI-driven topical authority mapping and semantic clustering for both search engines and LLMs.
- Proficiency with standard SEO tools, including SEMrush, Ahrefs, Screaming Frog, and other leading platforms.
- Familiarity with natural language processing (NLP) and semantic search optimization.
- Understanding of Google's AI-driven updates, including BERT, RankBrain, and MUM.
- Strong analytical and problem-solving skills, with experience in predictive analytics.
- Excellent communication and collaboration skills.
