Search Engine Optimization Analyst

Company: Content Whale

Location: In Office (91Springboad Lotus, No.20 Plot No. D, 5th Rd, Shree Krishna Nagar, Marol MIDC Industry Estate, Andheri East, Mumbai, Maharashtra 400093)

Role Type: Full-time, Execution & Strategy

About Content Whale

Welcome to Content Whale, where we redefine the content industry. With exemplary SEO content fused with captivating visuals, we help businesses become content accelerated

entities. We are a leading content and digital marketing agency dedicated to data-driven growth, specializing in high-impact SEO strategies that move the needle for global clients.

Join us on the journey to content excellence and unleash your true potential.

Role Overview

We are looking for an SEO Specialist with a high degree of technical proficiency and

strategic vision to serve as a central pillar of our delivery team. This position offers a unique

balance: you will manage and grow your own portfolio of clients, including taking full

ownership of Content Whale's own global and local digital presence while serving as a

strategic consultant for our SEO Executives. You will be responsible for guiding their

strategies and approving their roadmaps, ensuring the entire team operates at a high

standard of excellence.

Key Responsibilities

1. Internal Brand Growth and Authority

● Take full ownership of the Content Whale website's search performance,

implementing strategies to improve visibility both locally and globally.

● Optimize the site to rank for all service-based keyword clusters, specifically focusing

on high-intent SEO service keyword combinations.

● Deliver measurable results in organic traffic, lead generation, and keyword rankings

for the company's own digital presence.

2. Strategic Guidance and Approval

● Supervise the development of SEO strategies created by SEO Executives, providing

the necessary direction to ensure they are effective and technically sound.

● Review and approve proposed project roadmaps and content calendars, ensuring

every recommendation is backed by data and tied to the client's business goals.

● Monitor the performance of these approved strategies; the success and growth of the

accounts managed by the executive team serve as a primary indicator of your

success.

3. Client Portfolio Management

● Build and maintain your own dedicated clientele, serving as their primary strategic

point of contact and SME.

● Lead project and client kickoffs, introducing execution roadmaps and defining content

goals, messaging, and tone of voice.

● Act as the technical authority during client discussions, addressing advanced queries

regarding search engine behavior and site performance.

4. Technical and Content Strategy

● Conduct detailed technical, on-page, and off-page audits to identify growth

opportunities and resolve underlying site issues.

● Develop specialized strategies for Generative Engine Optimization (GEO) and

Answer Engine Optimization (AEO) to keep clients competitive in an evolving search

landscape.

● Conduct in-depth market research to understand industry trends, target audience

preferences, and the competitive landscape to refine keyword research.

5. Operational Oversight

● Utilize ClickUp and Notion to maintain organized workflows and ensure project

milestones are met without compromising quality.

● Collaborate with cross-functional teams, including web development, UI/UX

designers, and content writers, to ensure a cohesive approach to site improvements.

● Conduct periodic quality assurance (QA) checks on live implementations and

generate actionable SEO reports with data-driven recommendations.

Technical Skills Required

● Search Infrastructure: Deep understanding of crawlability, indexing, site architecture,

and Schema markup.

● Analytics and Reporting: Advanced proficiency in GA4, Google Search Console, and

Looker Studio.

● SEO Toolsets: Expert level use of Ahrefs, Semrush, and Screaming Frog.

● Performance Optimization: Ability to analyze and provide solutions for Core Web

Vitals and page speed metrics.

Required Experience

● At least 5 or more years of experience in SEO, preferably within an agency

environment.

● Bachelor's degree in Marketing, Communications, Journalism, or a related field.

● A proven record of delivering measurable improvements in organic traffic and domain

authority for diverse clients.

● Experience in a mentorship or supervisory role where you have been responsible for

reviewing the work of other SEO professionals.

Success Metrics

● Internal Performance: Successful ranking of Content Whale for targeted SEO-service

keywords on a global and local scale.

● Strategy Performance: The consistent achievement of KPIs across the accounts you

supervise and approve.

● Quality Standards: High approval ratings on internal audits and adherence to project

timelines.

Company Culture

Join a collaborative and flexible work culture that values teamwork and open communication.

We foster an environment where you will share knowledge and contribute to our collective

success. Enjoy a balanced arrangement that accommodates personal needs while ensuring

high productivity.

Perks and Benefits

● Quarterly Rewards and Recognition

● Alternate Saturdays off

● Performance bonus and Incentives

● Complementary Lunch and Snacks

● Health Insurance