Search Engine Optimization Analyst

Company Description Big Leap Strategy is a digital marketing firm with over 20 years of experience helping ambitious businesses grow in a fast-changing online landscape. The company focuses on understanding each client's vision, challenges, and growth goals to create tailored strategies that drive meaningful engagement, conversions, and long-term success. Big Leap Strategy offers strategic digital marketing, branding, and web development solutions backed by the latest technology and trends. The team emphasizes clear, measurable outcomes and collaborative partnerships, working closely with clients to align every solution with their brand, values, and objectives.

Role Description The Search Engine Optimization Analyst is a full-time role based in Pune. In this role, the analyst will conduct keyword research, optimize on-page elements, and perform technical SEO reviews to improve search rankings and organic traffic. Day-to-day responsibilities include monitoring and interpreting web analytics, preparing performance reports, and recommending data-driven SEO/ AEO/ GEO strategies. The analyst will also manage link-building initiatives, collaborate with content and marketing teams to align SEO with broader campaigns, and stay current with search engine guidelines and industry trends.

Qualifications

• Strong proficiency in Keyword Research and On-Page SEO, including meta tags, headings, content optimization, and internal linking.
• Experience with link-building strategies, outreach, and maintaining high-quality backlink profiles.
• Ability to use Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance, identify insights, and inform SEO decisions.
• Solid understanding of Marketing principles and how SEO integrates with digital marketing, content, and branding strategies.
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) and basic technical SEO (site speed, mobile-friendliness, indexing, sitemaps).
• Strong analytical, problem-solving, and reporting skills, with attention to detail and data accuracy.
• Effective written and verbal communication skills and the ability to collaborate with cross-functional teams.
• Bachelor's degree in Marketing, Communications, IT, or a related field, or equivalent practical experience.
• Prior experience in an SEO or digital marketing role; agency experience is an advantage.

Location Kharadi Pune