SEO Analyst (2–4 Years) | Organic Growth | AI-First SEO
About Amber
Amber is a global student accommodation marketplace helping 80M+ students find and book housing near top universities. With 1M+ listings across multiple countries, we operate at scale and are heavily driven by programmatic SEO and AI-led growth.
Role Overview
We're looking for an SEO Analyst to join our Organic Growth team. This is a hands-on execution role, focused on delivering high-impact SEO work across technical SEO, programmatic pages, and AI-driven workflows. You'll work directly with the SEO Lead and contribute to improving organic performance across global markets.
Key Responsibilities
SEO Execution
- Execute SEO initiatives across technical, on-page, and content workflows
- Maintain high-quality execution with clear documentation and timelines
Programmatic SEO
- Optimize large-scale page sets (city, university, property pages)
- Improve on-page elements: metadata, headings, internal linking, canonicals
- Identify and fix keyword cannibalization and content gaps
Technical SEO
- Manage crawlability, indexation, redirects, and structured data
- Support audits, Core Web Vitals monitoring, and site health improvements
AI & Search Optimization
- Work on AEO (Answer Engine Optimization) and LLM visibility
- Improve content structure for AI-driven search and retrieval
Reporting & Automation
- Track and report SEO performance (GSC, GA4, etc.)
- Build automation workflows to reduce manual effort
Requirements
- 2–4 years of hands-on SEO experience (preferably in product/startup environments)
- Strong understanding of technical SEO and on-page optimization
- Experience with tools like GSC, GA4, Ahrefs/SEMrush
- Familiarity with programmatic SEO and large-scale websites
- Hands-on experience using AI tools in SEO workflows
- Strong attention to detail and execution mindset
Good to Have
- Experience with marketplace/listing platforms
- Exposure to international SEO (multi-market, hreflang)
- Basic understanding of schema markup (JSON-LD)
- Familiarity with automation tools (Python / Google Apps Script)
Why Join Amber
- Work on high-scale SEO (thousands of pages)
- Be part of an AI-first growth team
- High ownership and direct impact on business growth
- Exposure to global markets and advanced SEO practices
