Company Description
Course Connect is a premier eLearning platform offering comprehensive career guidance and top-rated distance PG education services from prestigious universities in India. Our platform empowers students with the tools and resources needed to make informed decisions about their career paths, aligned with their interests and aspirations. Through partnerships with renowned universities, we provide access to exceptional postgraduate programs that can be pursued at one's own pace and convenience. Our user-friendly interface simplifies the entire learning experience, featuring a wide they need to make informed decisions about their career paths, aligningof courses across various disciplines, ensuring a quality education recognized by employers and industry leaders.
Key Responsibilities
SEO Strategy & Implementation
- Conduct comprehensive keyword research and competitive analysis to identify growth opportunities
- Develop and execute on-page optimization strategies including meta tags, headers, content optimization, and internal linking
- Implement technical SEO improvements including site speed optimization, mobile responsiveness, and crawlability enhancements
- Create and maintain SEO content calendars aligned with business objectives
Content & Analytics
- Collaborate with content teams to optimize existing content and guide new content creation for SEO performance
- Monitor and analyze website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs
- Generate regular SEO reports showing traffic growth, keyword rankings, and conversion metrics
- Identify and resolve technical SEO issues that impact search visibility
Research & Optimization
- Stay current with search engine algorithm updates and industry best practices
- Perform competitor analysis to identify gaps and opportunities in our SEO strategy
- Optimize local SEO elements including Google My Business profiles and local citations
- Support link building initiatives and outreach campaigns
Experience & Skills
- Freshers with relevant SEO certifications or candidates with at least 6 months of experience in SEO or a related field.
- Proficient in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog and familiar with on-page, off-page and technical SEO practices.
- Experience with CMS platforms like WordPress and Shopify, along with basic knowledge of HTML, CSS, website architecture and Google Tag Manager.
- Strong analytical and reporting skills with hands-on experience using Google Sheets and Microsoft Excel to track performance and generate SEO reports.
- Ability to support SEO strategies, manage multiple tasks and client accounts and contribute to achieving business objectives.
- Passionate about learning, staying updated with SEO trends and algorithm changes and leveraging AI tools to improve content and SEO processes.
