This role is for one of Zepcruit's clients.
About Company:
At Kertus, we're committed to crafting tailored solutions for all communication needs. With integrity as our foundation, we excel in SMART strategies and STAR execution, ensuring consistent brand connection. Our integrated communications services adapt to the evolving media landscape, backed by years of experience in experiential marketing and personalized engagement.
About Role:
We are hiring a results-driven SEM & Performance Marketing Executive to manage, optimise, and scale paid advertising campaigns across Google, Meta, and additional platforms. The ideal candidate must have strong analytical skills, hands-on campaign experience, and a deep understanding of full-funnel performance marketing.
Key Responsibilities:
- Core Performance Marketing Deliverables
- Plan, execute, and optimise multi-platform performance marketing campaigns
- Handle full-funnel strategy: awareness consideration conversion
- Manage budgets, ROAS, CAC, and performance KPIs
- Build retargeting funnels and custom audience strategies
- Conduct A/B testing for creatives, audiences, and landing pages
- Monitor campaign health daily and implement optimisation actions
- Generate weekly/monthly performance dashboards with insights
- Google Ads Management
- Set up and optimise campaigns across Search, Display, Shopping, and YouTube
- Conduct keyword research, competitor analysis, and targeting
- Improve Quality Score, reduce CPA, and drive high-intent traffic
- Meta Ads (Facebook & Instagram)
- Create and manage conversion-focused campaigns
- Build retargeting layers and lookalike audiences
- Optimise ad placements, creatives, and messaging for better conversions
- Paid Campaign Execution
- End-to-end campaign setup, tracking, optimisation, and reporting
- Implement conversion tracking using GTM, Pixels, UTM parameters
- Work with creative teams to ensure performance-driven creatives
- Maintain campaign hygiene and ensure platform policy compliance
- SEO Support
- Keyword research for content teams
- n-page optimisation recommendations
- Assist in link-building and improving organic visibility
- Track organic performance using analytics tools
What We're Looking For:
- 23 years of experience in SEM & performance marketing
- Strong command of Google Ads, Meta Ads Manager, Analytics & GTM
- Ability to analyse data and drive actionable insights
- Understanding of conversion optimisation & basic landing page UX
- Knowledge of SEO fundamentals
- Performance-driven mindset with an eye for detail
Good to Have:
- Experience with LinkedIn or Pinterest Ads
- Google Ads / Meta Blueprint certifications
- Understanding of CRM and automation workflows
What You Get:
- Exposure to high-growth brands and multi-industry campaigns
- A learning-driven environment with real strategy involvement
- Competitive salary
- End-to-end ownership of performance marketing campaigns
