Search Engine Marketing Specialist

JOB TITLE                                         : PPC Analyst

COMPANY                                       : SBSOL Digital Pvt. Ltd.

WORK LOCATION                          : Palarivattom, Kochi, Kerala

JOB TYPE                                         : Full-time, on-site

JOB ROLE:   

We are looking for an experienced Senior PPC Analyst with 3+ years of hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Microsoft (Bing) Ads, and Meta Ads. The ideal candidate should have strong expertise in e-commerce advertising, Shopping campaigns, performance optimization, and data analysis.

KEY RESPONSIBILITY AREAS:     

• Handling AI-powered advertising tools and automated campaign management.
• Manage and optimize Google Ads, Microsoft Ads (Bing), and Meta Ads campaigns.
• Manage paid media campaigns for e-commerce businesses with a focus on sales, ROAS, CPA, and revenue growth.
• Optimize product feeds and resolve Google Merchant Center / Shopping feed issues.
• Analyze campaign and product-level performance to identify growth opportunities.
• Implement ongoing budget, bid, product, audience, and geographic optimizations.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Conduct competitor and market research to identify new opportunities.
• Work closely with creative, SEO, and catalog teams to improve paid media performance.

REQUIRED SKILLS & EXPEIRENCE

· 3+ years of experience in PPC / Paid Media.

• Strong hands-on experience with Google Ads and Microsoft Ads (Bing Ads).
• Strong experience in e-commerce and Shopping campaigns.

• Experience with Google Analytics / GA4 and reporting tools.
• Good understanding of Google Merchant Center and product feeds.
• Strong analytical and problem-solving skills.
• Ability to analyze large datasets and make data-driven decisions.
• Strong understanding of campaign structure, bidding strategies, audience targeting, and budget management.

Preferred:

• Experience managing large e-commerce PPC accounts.
• Experience with Performance Max and product-level optimization.
• Experience with seasonal campaigns and promotional strategies.
• Knowledge of conversion tracking, attribution, and feed optimization.
• Experience working with the US e-commerce market is a plus