Role Name - Paid Media
Executive - 1 to 3 Years - 7 LPA
Manager - 3 to 5 Years - 9 LPA
Shift - 7.30 PM to 4.30 AM
Location - Mumbai ( Andheri East )
Hybrid work
Please note - WE DON'T CONSIDER RELOCATION.
Skills required - B2B EXPOSURE MUST
Google ads , Search ads 360 , Microsoft ads , Search ads
Key Responsibilities:
Internal
- Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
- Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
- Troubleshoot issues/concerns and work with online partners to resolve as needed
- Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
- Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
- Perform in-platform maintenance and optimizations
- Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
- Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns
- Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Exhibit the ability to anticipate and solve problems
Customers
- Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
- Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid search landscape
- Drive high-value customers to interact with our clients products and services
- Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges
- Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
Market Knowledge
- Keep pace with search engine and PPC industry trends and developments
- Core understanding and knowledge across digital media landscape and where paid search intersects
- Participate and contribute to agency thought leadership initiative, as applicable
Management Responsibilities
- Manage relationships with search engine partners
- Ensure process and activation best practices are used across select group of accounts
- Mentors Coordinator and Associate level team members regarding SEM best practices and internal processes
- Support internal training and development initiatives specific to SEM best practices and internal processes
What you'll bring [knowledge, skills, and/or experience]:
Knowledge
- Agency knowledge
- B2B Marketing Client Knowledge
- B2B Marketing Industry
- B2B Marketing Media Activation
- B2B Marketing Media Planning
- B2B Marketing Vendor landscape
- Active listening
- Ad platforms: Google/YouTube, Microsoft Ads
- Analytics platforms: Google Analytics, Adobe Analytics
- Challenge mediocrity
- Commercially astute
- Eye for detail
- Organized
- Other platforms: Asana, Basis, Nexelus
- People management
- Presentation skills
- Prioritizing
- Problem-solving
- Solutions oriented
- Stakeholder management
- Storytelling
- Upwards management
Experience
- 3+ years experience in a digital marketing environment, agency and/or client experience
- 3+ years experience with paid search platforms
