Search Engine Marketing Manager

Company Description Catalysts is a marketing company that blends data-driven insights with creative storytelling to help brands unlock their full potential. The team partners with both emerging startups and established organizations to design campaigns that resonate with audiences in a dynamic digital environment. By combining analytical rigor with imaginative content, Catalysts focuses on driving meaningful engagement and measurable growth. Joining Catalysts means contributing to marketing strategies that elevate brand narratives and accelerate business outcomes.

Role Description The Search Engine Marketing Manager is a full-time, on-site role based in Bengaluru. This role is responsible for planning, executing, and optimizing paid search campaigns across major search platforms to meet performance and brand objectives. Daily activities include conducting keyword research, developing paid search strategies, managing campaign budgets, monitoring performance metrics, and preparing regular reports with clear insights and recommendations. The manager will collaborate closely with marketing, creative, and analytics teams to align SEM initiatives with broader digital marketing goals, test new approaches, and ensure campaigns follow best practices and platform policies.

Qualifications

• Strong experience managing Paid Search Campaigns, including setup, optimization, and performance tracking.
• Ability to develop and implement effective Paid Search Strategy aligned with business and marketing goals.
• Proficiency in Keyword Research using industry-standard tools to identify opportunities and improve targeting.
• Solid understanding of Digital Marketing and broader Marketing principles, channels, and measurement.
• Hands-on experience with major SEM platforms (e.g., Google Ads, Microsoft Advertising) and web analytics tools (e.g., Google Analytics).
• Strong analytical skills, including the ability to work with data, derive insights, and communicate findings clearly.
• Excellent written and verbal communication skills, with attention to detail and accuracy.
• Ability to work on-site in Bengaluru, collaborate with cross-functional teams, and manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience in A/B testing, conversion rate optimization, and landing page performance is a plus.
• 10 years of Expertise