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Uplers Overview: An outsourcing team that works for Ogilvy, Disney, Amazon and many leading digital agencies across the globe. Uplers is one of the largest, globally recognized agencies in the industry, making it radically easy for leading businesses across the globe to build a better digital ecosystem. We move forward with the aim of building an inclusive relationship with our people and long-lasting partnerships with our clients.
The facts speak for Uplers:
9+ Years of Experience
850+ Marketers and Developers
7,000+ Clients
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Remote by Choice
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Designation: SEM Analyst
Experience: 3-4 years
Shift Timings: Morning Shift (7:30 am - 4:30 pm)
Job Description:
We are currently seeking a Performance Marketing Analyst to join our performance marketing team. He/she is responsible for managing performance channels including Paid Search, Paid Social, and Display, being responsible for the execution of the strategy, performance of client KPIs, and maintaining adherence to deadlines and best practices.
Looking for an enthusiastic and passionate performance marketer having experience of 3 - 4 years.
- Research and execute key aspects of the campaign such as audience research, account
- structure, etc.
- Analyze paid media campaigns to develop, execute, test, and report on paid media
- strategies with actionable next-step recommendations, maintaining a high standard of
- operational excellence.
- Execute bidding strategies across clients from various industry verticals, helping to
- create a roadmap of initiatives to enable defined objectives & KPIs.
- Devise A/B tests to drive continuous optimization, bringing learnings in to future
- campaign activities.
- Measure and analyze results. Regular reports on what is working, what is not and
- propose adjustments to strategies and tactics.
- Understand organizational and product goals and map them to specific project
- deliverables.
- Partner with other digital channels to align overall strategy and message. 8.
- Responsible for managing marketing spend to ensure budgets are spent accordingly
- without under/over-delivery.
- Responsible for overall campaign strategy, planning, implementation & post-campaign review for the set of brands.
Skills:
- Minimum 3-4 years hands-on experience in ROI/performance-driven search engine
- marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques.
- Experience managing paid media campaigns for large-scale local/regional clients,
- preferably across different industries.
- Working on App and web campaigns in all channels which includes Facebook, Google,
- LinkedIn, TikTok, Apple Search Ads, etc.
- Hands-on experience with tools like Google Analytics and Appsflyer
- Excellent interpersonal, communication and project management skills.
- Understanding of Media partners and communication.
- Knows the basics of Google and FB like Formulas, terminologies, dashboard, etc.
- Knows about the latest updates in Google and Facebook primarily.
- It will be 100% execution work, which involves strategic involvement and implementation.
- High level of accuracy and attention to detail
- Ability to proactively organize daily tasks
- Keen problem-solving and troubleshooting abilities
- Ability to work independently and as part of a team
- Ability to work flexibly and towards tight deadlines
- Previous experience in a similar role (Agency Preferable)
- Smart, motivated, results-driven, and analytical individual
- Have the ability to multitask and work well with a team, as well as being able to prioritize tasks in a
- fast-paced environment along with the ability to accept interruptions as part of the routine
- Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
- Professional client communication, both written and verbal
Education: B.tech, BCA, MCA, BSC, MSC, Graduation
