Search Engine Marketing Analyst

Uplers is Fully Remote by Choice!

If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is celebrated.

Uplers Overview: An outsourcing team that works for Ogilvy, Disney, Amazon & many leading digital agencies across the globe. Uplers is one of the largest, globally recognized agencies in the industry, making it radically easy for leading businesses across the globe to build a better digital ecosystem. We move forward with the aim to build an inclusive relationship with our people and long-lasting partnership's with our clients.

The facts speak for Uplers:

9+ Years of Experience

850+ Marketers and Developers

7,000+ Clients

A Certified Great Place to Work

Ambition Box Best Places to Work in India 2021

Remote by Choice

ISO 27001:2013 Certified

Designation: SEM Analyst

Experience: 2-3 years

Shift Timings: Morning Shift (7:30 am - 4:30 pm)

Job Description:

The SEM Analyst is a key person in delivering client work. Using an analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the paid performance marketing campaigns for across multiple platforms, acting as the paid performance expert for the client on campaign performance and optimisation providing insights into the best strategies and tactics to achieve business objectives.

Looking for an enthusiastic and passionate performance marketer having experience of 2 - 4 years.

Execute all Search Engine Marketing (SEM) & (SMM) campaigns

End-to-end optimization of Google Ads campaigns, Facebook and other paid media channels like LinkedIn, Twitter, Taboola etc.

Build and follow the client campaign health checks

Drawing the strategies, executing, and analyzing the profitability of each account.

Coordination with the Onshore team and AM to seamless management of the accounts

Identify trends, analyze GA & E-commerce tracking setup and data points

Provide insights and optimize spend and performance based on the insights

Be creative for growth strategies and campaign improvements

Plan, execute and measure experiments and conversion tests

Measuring the ROI and compiling regular spending reports for client campaigns.

Will be responsible for client retention and client satisfaction

Create & monitor the monthly KPIs set by the clients for the accounts

Efficiently communicate with the stakeholders involved in the campaigns

Manage written and verbal communication with the client

Understand the client business and work towards achieving their KPIs

Weekly/fortnightly and monthly reporting of the accounts with data insights on Google Data Studio.

Be up to date with industry updates and experiments

Skills:

Knowledge of the agency's working methodology and culture.

Client communication & coordination experience.

Ability to work flexibly and towards tight deadlines.

Highly proficient in MS Word, Excel, and PowerPoint.

Knowledge of PPC campaign management tools: Google Ads Editor, Microsoft Ads platform, Google Ads platform, Facebook campaign manager, LinkedIn Campaign manager, etc

Proven track record of management of paid search campaigns (Google Ads and Microsoft Ads), mobile app paid search campaigns, GDN & Shopping ads.

In-depth understanding of paid social campaigns (Facebook, LinkedIn)

Creation, drawing the strategies and analyzing the performance.

Working knowledge of tracking and analytics tools (GTM & GA).

Good to have experience in bidding tools and programmatic platforms.

Google Adss certifications with in-depth knowledge.

Expertise in Advanced level Excel operation (Pivot Table, VLOOKUP).

Excellent command of English.

Problem-solving and decision-making skills

Educational Qualifications: B.tech, BCA, MCA, BSC, MSC, Graduation