SDR/ Sales Development Representative || SaaS || India Market || Upto 24LPA

Key Responsibilities

• Generate new business opportunities in the India region through outbound lead generation, prospecting, and targeted outreach campaigns across multiple channels.
• Conduct discovery calls, qualify prospects, understand their business requirements, and introduce relevant product solutions.
• Develop and execute personalized outreach strategies to communicate the product's value proposition and key benefits.
• Collaborate with Sales and Marketing teams to improve outreach effectiveness and lead conversion.
• Maintain accurate records of prospect interactions, lead activities, and pipeline updates in the CRM.
• Work closely with the Market Research team to identify relevant target accounts, decision-makers, and potential prospects.
• Identify industry-specific use cases, develop case studies, and share market insights with the sales team.

Expected Deliverables

Within the First Month:

• Complete onboarding and develop a strong understanding of the product, features, target audience, and ideal customer profile (ICP).
• Understand industry-specific use cases, customer challenges, and relevant case studies.
• Learn and adopt lead generation tools and platforms, including LinkedIn Sales Navigator, Klenty, HubSpot CRM, Google Sheets, Slack, and Gmail.
• Shadow inbound and outbound discovery calls to understand the sales process and qualification criteria.
• Begin executing outreach sequences and personalized prospecting campaigns under guidance.
• Work with the reporting manager to establish individual performance goals and KPIs.

Within 3 Months:

• Independently manage the lead generation pipeline and conduct discovery calls.
• Consistently achieve weekly and monthly lead generation and calling targets.
• Develop personalized outreach strategies and experiment with messaging to improve response and conversion rates.
• Collaborate with the Marketing team to identify relevant content for prospect engagement.
• Identify ideal prospect profiles and share market insights with the Sales team.
• Work with the Market Research team to identify target accounts, relevant prospects, and develop industry-specific case studies.

Within 6 Months:

• Independently manage a consistent pipeline of qualified leads and maintain a strong call-to-meeting conversion rate.
• Analyse performance metrics and continuously optimize outbound prospecting strategies.
• Take ownership of the assigned vertical and identify opportunities for business growth.
• Proactively recommend new target markets, outreach strategies, messaging approaches, and process improvements.

Requirements

• Minimum 2+ years of experience in SDR/BDR or similar sales development roles, with exposure to the Indian market.
• Experience in outbound sales, lead generation, prospecting, and qualification of potential customers.
• Prior experience in SaaS, Logistics, or eCommerce industries would be an added advantage.
• Understanding of target markets, customer requirements, and industry-specific business challenges.
• Hands-on experience with tools such as LinkedIn Sales Navigator, Klenty, HubSpot CRM, or similar sales engagement platforms.
• Strong communication, interpersonal, and relationship-building skills.
• Bachelor's degree in Business, Marketing, or a related discipline.
• Proven track record in lead generation, pipeline development, and achieving sales targets.