Senior Script Writer - About Us
What's Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Our mission is to make wellness fun, accessible, and science-backed for everyone.
We are looking for a Senior Script Writer who can lead the creation of high-performing short-form video content, develop compelling storytelling frameworks, and transform complex wellness concepts into engaging, high-retention scripts that build trust and drive impact across digital platforms.
Roles & Responsibilities
- Own the end-to-end scripting process for short-form content across Instagram Reels, YouTube Shorts, performance ads, founder-led videos, and product explainers, ensuring high engagement and retention.
- Develop compelling storytelling angles, strong hooks, and narrative structures that simplify science-backed wellness concepts into relatable, credible, and easy-to-understand content.
- Collaborate closely with the Creative Strategist, Performance Marketing, and Video Production teams to translate campaign objectives into high-performing scripts aligned with the brand voice.
- Review, refine, and optimize scripts using creative insights, audience behavior, and content performance metrics to continuously improve watch time, saves, shares, and conversions.
- Maintain consistency in tone, messaging, and factual accuracy while mentoring junior writers or providing creative direction during script reviews whenever required.
Requirements
- 4–6 years of experience in script writing, content strategy, or creative writing for D2C brands, with a strong portfolio of high-performing short-form video content.
- Excellent command of conversational English (Hinglish is a strong advantage) with the ability to write engaging, trustworthy, and conversion-focused scripts.
- Strong understanding of storytelling, audience psychology, and short-form content trends, with the ability to create scroll-stopping hooks and retention-driven narratives.
- Proven ability to simplify science-backed, technical, or informational topics into clear, engaging, and compliant content without exaggeration.
- Experience collaborating with cross-functional creative teams and incorporating performance insights and feedback into content optimization.
Why Join Us
- Be part of one of India's fastest-growing D2C wellness brands.
- Work with a passionate, creative, and high-performing team in a fast-paced environment.
- Own impactful campaigns and contribute directly to brand growth.
- Competitive salary, learning opportunities, and career advancement.
- Play a key role in shaping the future of wellness content and storytelling.
