Script Writer

About the Role:

We're looking for a Script Writer who can craft compelling, high-converting ad scripts for

short-form videos across Instagram Reels, YouTube and Facebook. The ideal candidate

knows how to merge creativity with performance data writing scripts that not only grab

attention but also drive measurable results.

Key Responsibilities:

Write performance-oriented ad scripts for digital campaigns, ensuring they align with

brand voice and marketing objectives.

Collaborate closely with the creative, strategy, and performance marketing teams to

understand campaign goals and target audiences.

Conceptualize, visualise and script hooks, body narratives, and CTAs for short-form

video ads (6s60s).

Develop multiple variations of scripts for A/B testing across platforms.

Be actively involved in shoots working closely with the producer and directors to

ensure the creative vision and script are executed effectively.

Review video edits and provide feedback to ensure alignment with script intent and

brand tone.

Analyze campaign performance data and optimize future scripts for better engagement

and conversion.

Stay updated with social media trends, storytelling formats, and consumer insights.

Requirements:

2-3 + years of experience in copywriting, scriptwriting, preferably in performance

marketing.

Excellent command of Hindi and English

Strong understanding of social media ad ecosystems

Proven ability to write attention-grabbing hooks and high-converting CTAs.

Experience collaborating with video editors and marketers.

Strong storytelling and consumer insight skills ability to turn complex ideas into

relatable stories.

Preferred Qualifications:

Prior experience working in D2C, health-tech, beauty, or e-commerce brands.

Understanding of creative analytics (CTR, retention, ROAS metrics).

A portfolio showcasing video ad scripts or social media campaigns that performed

well.