School Public Relation Officer - PRO - Sarjapura Road, Bangalore

Reporting to: Administrator

Responsible to: Principal / Vice Principal / Centre Head

Location: Respective Campus

Purpose of the Role

To serve as the primary relationship partner for prospective and existing parents, ensuring an exceptional parent experience from enquiry through admission and beyond.

The role focuses on

• administrative grievance handling,
• admission support, parent engagement, parent communication,
• school events, and content creation/curation
  
  

for better reach to parents and the larger community, while strengthening long-term parent-school relationships.

The role will serve as an important point of contact and coordination between parents, including prospective parents, and the various relevant departments within the School.

The position is primarily a coordination and follow-up role and does not involve independent decision-making.

Key Responsibilities

• Administrative Grievance or Administrative Parent Feedback
• Act as the principal point of contact for parent concerns, feedback, and administrative grievances.
• Ensure timely coordination and follow-up on parent queries and concerns that are administrative in nature.
• Coordinate with relevant school departments to facilitate timely resolution of parent concerns.
• Facilitate effective communication between parents, teachers, coordinators, administrators, and leadership.
• Track complaints, grievances, and resolution turnaround times.
• Collect, analyse, and present parent feedback to identify areas for improvement.
• Monitor parent satisfaction and identify opportunities to enhance the parent experience.
• Maintain accurate records of parent concerns, feedback, and follow-ups.
• Ensure consistency and professionalism in all parent-facing interactions.
• Support parent orientation programmes and other parent engagement initiatives.
• Provide back-up support to the Front Office, based on the exigencies of the day.
• Admission Support
• Support the admission lifecycle from enquiry to enrolment.
• Counsel prospective parents regarding the curriculum, school culture, facilities, academic programmes, and admission procedures.
• Conduct campus tours and facilitate interactions with prospective parents.
• Monitor enquiry pipelines and ensure timely and consistent follow-up.
• Ensure a smooth and positive experience for prospective parents throughout the admission journey.
• Events Coordination & Content Creation and Curation
• Conduct & coordinate school events, open houses, orientations, parent engagement programmes, and community initiatives.
• Coordinate parent-facing communication related to events, programmes, and school initiatives.
• Draft and manage parent communications, including school publications, email campaigns, circulars, announcements, newsletters, flyers, brochures and event-related communication.
• Creating posts, articles, stories, reels, updates, press releases, live coverage of events, etc to showcase the International Campus curricular, extracurricular, and community activities.
• Creation and coordination of content for parent engagement initiatives and school events.
• Coordinate with relevant internal and external teams to ensure timely and accurate communication for events and programmes.
• Promote the school's involvement in creativity, activity, and service projects within the CAS (Creativity, Activity, Service) program of the IBDP in coordination with the CAS and DP Coordinator.
• Foster partnerships with external organisations for service opportunities for IAYP (International Award for Young People).
• Assist in planning and coordinating parent engagement activities.
• Ensure all parent-facing content is clear, professional, consistent, and aligned with the school's communication standards.
• Conduct the documentation and communication of school events and parent engagement initiatives.
  
  

General

The above-listed roles and responsibilities are enumerative and not exhaustive. Certain additional tasks and activities may be added, and existing ones may be modified, from time to time to make the role efficient and effective and to achieve the desired outcomes.

Skills: creativity,public relations,parent engagement,communication,school events,public relation officer,administrative grievance handling,content creation,parent communication,public relation strategy,admission support