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Brand Managers at Amazon have end to end responsibility of the customer experience and growth of the brand they own. Brand managers anticipate customer needs and incorporate them into the functional roadmap to drive a major change or enhancement to improve the customer experience. These changes span across pre-purchase and post-purchase span of the customer journey on Amazon.in and result in simplifying the purchase experience. Candidate will own specific charters in these areas and work with internal partner teams and external stakeholders to bring about the change. The candidate must be an effective leader and and should carry strong business judgment with a track record of strong ownership values and relationship management skills.
Key job responsibilities
Formulating and executing the marketing plan for new product launches, cross-category marketing and developing and executing Amazon site-wide events.
- Own multiple traffic channels for select products including Amazon's own site, Outbound marketing, Affiliate marketing, SEO and free search initiatives & SEM.
- Developing store-wide promotions and working closely with Category Managers and In-stock Managers to schedule and execute them
- Designing and executing successful online customer experiences
- Owning the customer experience of Beauty & Luxury Beauty category pages and aiding customer journey
- Experimenting & optimizing merchandizing assets to increase overall business impact.
- Own the design & deployment of merchandizing assets in category mini properties every month.
- Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary
- Constantly deriving learning from campaigns and across channels, establishing best practices and efficient processes
- Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization
- Tracking and analyzing customer needs based on customer behavior across search, browse and purchase.
- This role requires a high degree of stakeholder management and provides exposure across departments
A day in the life
Track business metrics of brand
Connect with brand if some actions need to be taken
- 1+ years of account management, project or program management or buying experience
- Bachelor's degree
- Experience using analytical specific tools such as Google Analytics, SQL or HTML
- Experience in process improvement
- Experience managing large amounts of data
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Job ID: 147157839
