JD – Salesforce Marketing Cloud Specialist

Department: Development

Location: Kochi Onsite

Experience: 2–6 Years

Employment Type: Full-time

About the Role

We are looking for a Salesforce Marketing Cloud Specialist who can design, build, and optimize marketing automation journeys that improve customer engagement and support business growth. The ideal candidate should have hands-on experience across core Marketing Cloud studios, strong communication skills, and the ability to collaborate with cross-functional teams.

Key Responsibilities

●      Design, build, and deploy Marketing Cloud solutions including Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Cloud Pages.

●      Develop dynamic and personalized content using AMPscript and HTML/CSS.

●      Work on data extensions, segmentation, audience building, and synchronization with Salesforce CRM.

●      Manage automations, scheduled sends, triggered sends, and marketing campaigns end-to-end.

●      Integrate MC with Salesforce and other applications

●      Analyze campaign performance and provide optimization recommendations.

●      Ensure compliance with best practices, governance, and data privacy standards.

●      Collaborate with internal & external stakeholders (Business users, Client IT teams) to align on requirements with technical solutions.

Required Skills

●      2–6 years of hands-on experience with Salesforce Marketing Cloud.

●      Strong expertise in:

○      Journey Builder

○      Automation Studio

○      Email Studio

○      Contact Builder

○      Data Extensions & Segmentation

●      Proficiency in AMPscript, SQL, HTML/CSS.

●      Ability to troubleshoot technical issues across automations, journeys, APIs, and integrations.

●      Strong communication & stakeholder management skills.

Good to Have

●      Salesforce Certifications (preferably Marketing Cloud Email Specialist or Marketing Cloud Consultant).

●      Experience with SSJS, APIs, and custom integrations.

●      Understanding of customer lifecycle management and segmentation strategies.

●      Knowledge of additional Salesforce Clouds (Sales/Service Cloud).