Salesforce Marketing Cloud Specialist

Overview

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role is purely technical, with a focus on platform scalability, governance, and innovation — not day-to-day campaign execution.

The ideal candidate will have 5+ years of technical, hands-on SFMC experience, expertise in integrations with Salesforce CRM, and the ability to deliver advanced, personalized customer journeys across multiple business units.

Experience: 5+ Years

Notice Period: Immediate

Location: Remote/Kochi/Bangalore

Key Responsibilities

Platform Management & Modules

• Architect and optimize SFMC modules: Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications.
• Build reusable frameworks, templates, and automations that improve efficiency and governance.
• Implement Einstein features (e.g., Send-Time Optimization, Engagement Scoring) for AI-powered personalization.

Integration & Data Management

• Design and maintain robust integration with Salesforce Sales/Service Cloud and other enterprise systems via APIs and connectors.
• Develop advanced SQL queries, joins, and unions for precise audience segmentation.
• Maintain secure, bidirectional data sync while ensuring compliance and data integrity.

Dynamic Content & Personalization

• Build advanced AMPscript and SSJS for personalized content at scale.
• Implement multilingual and context-driven personalization for global audiences.

Automation & Journey Orchestration

• Architect scalable lifecycle journeys: onboarding, renewals, service updates, and transactional triggers.
• Optimize automations with monitoring, error handling, and alerting.

Governance & Compliance

• Enforce GDPR, CAN-SPAM, and global consent management.
• Document and implement audience governance, opt-in/out processes, and compliance workflows.

Collaboration & Enablement

• Partner with CRM, IT, and marketing to align data and technical requirements.
• Provide technical enablement, documentation, and training for internal stakeholders.
• Liaise with vendors/partners on advanced implementations.

Qualifications

• Bachelor's degree required; Master's/MBA preferred.
• 5+ years of technical, hands-on SFMC experience (not campaign operator).
• Expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages.
• Advanced proficiency in AMPscript, SQL, SSJS, HTML/CSS.
• Strong experience integrating SFMC with Salesforce CRM and APIs.
• Knowledge of Einstein AI for SFMC (Send-Time Optimization, Scoring).
• Understanding of data governance and compliance frameworks (GDPR, CAN-SPAM, CASL, etc.).
• Salesforce certifications preferred: SFMC Developer, SFMC Consultant, Marketing Cloud Administrator.
• Excellent technical documentation and troubleshooting skills.