Overview
Salesforce Marketing Cloud Lead Engineer:
This is a varied delivery role, with the following responsibilities assigned, (depending on your skills and experience as well as company needs):
The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and delivering high quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform
Responsibilities
- Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,
- Lead requirements gathering, solution design, and writing statements of work,
- Communicate project concepts and outcomes to client project stakeholders,
- Design and delivery of solutions in Email Studio
- Design and implement, for automated email/mobile journeys using Email Studio,Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
- Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
- Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
- Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
- Conduct user training and actively promote user adoption of Marketing Cloud,
- Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
- Deep, hands-on technical understanding of SFMC's data extension, contact architecture, and integration and automation capabilities
- Hands-on development experience with AMPscript, SSJS HTML and CSS
- Customization of Salesforce Marketing Cloud solutions with REST APIs, AMPScript, SSJS and SQL development, including email and Cloudpage template development
- Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations
- Develop automated email/mobile Journeys using Email Studio,Mobile Studio, Automation Studio and Journey Builder
- Ability to engage in technical discussions with clients
- Troubleshoot and resolve issues related to Marketing Cloud solutions, including data and automation errors.
- Should be a Certified Salesforce Marketing Cloud Developer
Requirements
- Resident Salesforce technology expert responsible for design and technical implementation
- Translate business and marketing challenges into well-designed solutions.
- Collaborate with internal feature development team to determine best path for Salesforce platform implementation.
- Stay in tune with latest Salesforce technology updates, changes, community, and roadmap(s).
- Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity
- Responsible for the iteratively improving our Marketing Cloud data model and architecture
- Enjoy teaching and coaching the business team on how to best use SFMC
- Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
