Salesforce Marketing Cloud Engineer Pune
Description
The ideal candidate is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. This role will partner directly with our US client's business executives, marketing strategists, data scientists, and creative leads. This role will be responsible for multi-channel campaign execution including segmentation, design, and reporting. This role will build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints) - and perform the day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment.
Competencies
- Excellent communication skills and ability to communicate with our clients in the US.
- 5+ years of consulting experience and/or Marketing project implementation experience.
- 2+ full life cycle projects with strong expertise Salesforce Marketing Cloud implementations.
- Additional experience with marketing automation platforms preferred (Marketo, Adobe Experience Cloud, Oracle Eloqua, etc.)
- Experience working with DMPs (Blue Kai, Rocket Fuel, Trade Desk, etc.)
- Experience working with DSPs (Adobe Media Optimizer, DoubleClick, Media Math)
- Salesforce Marketing Cloud Developer Certification preferred, with an understanding of how journeys function in Salesforce Journey Builder.
- Strong experiential knowledge of standard methodologies for email, direct mail, SMS, phone call/IVR, and mobile messaging.
- Experience working with marketing, sales and other key stakeholders to drive business success.
- Bachelor's degree in technology or engineering or related discipline.
Responsibilities
- Collaborating effectively with agile matrixed teams at our clients in the US to drive successful campaign execution.
- Analyzing data from digital marketing programs to develop internal standard methodologies by proactively researching email and mobile engagement statistics.
- Conducting list segmentation and contact management using SQL.
- Proactively finding opportunities for process improvement and reducing execution complexity.
- Managing the digital engagement role for Journeys.
- Communicate clearly and effectively with all members of the team.
- Actively participate in all major technical discussions related to the platform.
- Create a culture of observability within the team, constantly keeping an eye on the performance and stability of the platform.
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