Salesforce Marketing Cloud Developer - 1 year Contract - Fintech Client

Job Title: Salesforce Marketing Cloud Developer/Analyst

Location: Bangalore

Experience Level: 4+ years

About the Role:

We are looking for a Salesforce Marketing Cloud (SFMC) Developer who is passionate about creating personalized and data-driven customer journeys.

The ideal candidate will have strong hands-on experience in email build and development (HTML/CSS), template creation, and end-to-end work across Email Studio, Contact Builder, Automation Studio, Journey Builder, and Analytics Builder.

A good understanding of Einstein AI, SQL-based audience segmentation, and email performance tracking/reporting is essential.

Movable Ink or similar dynamic content platform will be a big plus.

Key Responsibilities:

Design, develop, and deploy responsive HTML/CSS email templates within Salesforce Marketing Cloud.

Build and maintain template-based emails ensuring consistency with brand guidelines.

Configure, manage, and optimize campaigns using Email Studio, Contact Builder, Automation Studio, Journey Builder, and Analytics Builder.

Develop and execute SQL queries within SFMC for segmentation and personalization.

Integrate and leverage Einstein AI capabilities for personalization, predictive content, and send-time optimization.

Track, analyze, and report on email performance metrics (open rate, CTR, conversions, etc.) using Salesforce Analytics Builder and reporting tools.

Work with Movable Ink or similar dynamic content platform.

Required Skills & Experience:

Minimum 3+ years of hands-on experience in Salesforce Marketing Cloud (Email Studio, Contact Builder, Automation Studio, Journey Builder, Analytics Builder).

Strong proficiency in HTML, CSS, and AMP script for email builds.

Advanced knowledge of SQL for audience segmentation and automation tasks.

Experience in creating modular email templates and working on template based campaigns.

Good understanding of Einstein AI features (e.g., predictive content, engagement scoring).

Experience with Salesforce email tracking, analytics, and reporting dashboards.

Movable Ink or similar dynamic content platform.

Good-to-Have:

Knowledge of ActionIQ or similar Customer Data Platform.

Knowledge of API integration.

Experience with AI in email campaigns (e.g., predictive or generative personalization).

If this excites you, share your resume to [Confidential Information] to take it ahead.