Salesforce Marketing Cloud Consultant

Work Location : Jaipur Job Type : Full Time Legal Entity : Vconnex Pvt Ltd. Qualifications : Any Graduations (BCA, MCA, Btech) Experience Required : 3-7 years

Role:

Salesforce Marketing Cloud Consultant Work Location: Jaipur / Bangalore (on-site) Required Experience: Minimum 4 years of relevant experience.

Role Responsibilities:

• Identify and implement key use cases for Salesforce Marketing Cloud within our SaaS-based customer journey .
• Design, implement, and optimize marketing automation workflows using Journey Builder, Automation Studio, and Email Studio .
• Integrate Salesforce Marketing Cloud with our SaaS platform, CRM, and marketing infrastructure using APIs, data extensions, and webhooks .
• Leverage Salesforce Einstein AI features , including:
• Einstein Engagement Scoring Predict customer engagement and optimize messaging strategies.
• Einstein Send Time Optimization (STO) Automate the best time to send messages for maximum engagement.
• Einstein Content Selection Personalize and optimize content dynamically for different customer segments.
• Einstein Copy Insights Use AI-powered suggestions to improve email and message copy.
• Einstein Frequency Optimization Prevent over-messaging and enhance engagement.
• Develop and implement personalized omnichannel customer engagement strategies through email, SMS, push notifications, and social media .
• Utilize AI-driven segmentation and predictive analytics to improve campaign performance.
• Work closely with the marketing, product, and development teams to ensure seamless data flow and automation.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and email marketing best practices .
• Analyze and optimize marketing performance metrics using AI-powered insights for better engagement and ROI .

Required Skills Qualifications:

• 4+ years of experience working with Salesforce Marketing Cloud (SFMC).
• Strong expertise in Journey Builder, Automation Studio, Email Studio, and Mobile Studio .
• Hands-on experience with Einstein AI features for predictive analytics and automation.
• Experience with APIs, data extensions, and integrations between SFMC and external platforms.
• Proficiency in SQL, AMPscript, and SSJS (Server-Side JavaScript) for advanced customization.
• Familiarity with REST and SOAP APIs for SFMC integration.
• Experience with CRM integrations (Salesforce CRM, HubSpot, or other platforms) .
• Strong analytical and problem-solving skills with a data-driven approach .

Nice to Have:

• Experience with Customer Data Platform (CDP) solutions .
• Knowledge of Google Analytics, Segment, or other marketing analytics tools .
• Understanding of event-driven marketing and real-time customer interactions .
• Salesforce Marketing Cloud certifications (e.g., SFMC Email Specialist, SFMC Consultant, or SFMC Developer).

Role: Marketing Automation Specialist

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing