Salesforce Marketing Cloud Business Analyst

Job Description for SFMC BA

• Total 9+ years of experience. 4+ years of Business Analysis experience in campaign management, CRM, Salesforce Marketing cloud
• Strong expertise in requirements gathering, analysis, documentation, and stakeholder management.
• Understanding of outbound campaign operations across Voice, SMS, IVR, and/or digital marketing channels.
• Experience translating business needs into functional specifications and technical requirements.
• Ability to work with data structures, contact lists, file-based integrations, and data mapping.
• Experience supporting campaign migration, platform modernization, or transformation initiatives.
• Experience supporting UAT activities, including test scenario definition, defect triage, stakeholder validation, and business sign-off coordination.
• Excellent communication and facilitation skills, with the ability to collaborate effectively with business users, operations teams, and technical teams.
• Proficiency with Excel, PowerPoint, Jira or similar project tracking tools.

Preferred Qualifications/Good to have Skills

• Experience with NICE CXone or other contact center platforms.
• Familiarity with Snowflake and marketing data integrations.
• Knowledge of IVR campaign platforms such as AcuCall or IVR Technology.
• Salesforce Marketing Cloud certifications.
• Experience in healthcare, patient services, or regulated industries.
• Prior involvement in large-scale campaign migration or platform consolidation programs.