Salesforce Marketing Cloud Architect

Job Description

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Salesforce Marketing Cloud Architect to join our team in ​​​​​​​Hyderabad, Telangana, ​​​​​​​India.

Role: Salesforce Marketing Cloud Architect

Responsibilities:

• Serve as a trusted advisor to key stakeholders within our Enterprise clients.
• Ensure scalable, best-practice solutions that meet or exceed customer expectations.
• Evaluate and translate business and technical requirements into well-architected solutions that effectively leverage Salesforce products.
• Identify and mitigate solution and business design risks.
• Build and maintain strong relationships with key stakeholders and team members.
• Lead overall architecture alignment and coordinate efforts across multiple architects.
• Collaborate with project and engagement managers to support planning and execution in partnership with the client.
• Oversee project vision, direction, and the review of key deliverables.
• Drive early solution evaluations, manage issues proactively, and engage with executive teams, engineering, and product management.
• Direct and mentor diverse teams in both technical and non-technical aspects, including communication strategies and executive influence.
• Contribute to internal growth through initiatives, knowledge-sharing, and the development of strategic assets.
• Support the Pre-Sales team in developing proposals, including target and transition architectures, security and compliance considerations, integration strategies, data migration plans, and implementation roadmaps.

Requirements:

• Proven Experience: 10+ years proven experience in enterprise consulting, including implementing enterprise software solutions in the Commerce space as a lead developer or architect
• Salesforce certifications: Marketing Architect
• Marketing Cloud Expertise:
• Salesforce Composable marketing offerings and able to shape end-to-end solutions using the Salesforce marketing platform
• Knowledgeable on key areas including
• Products, Product Catalogues & Product Items
• Pricing & Promotions
• Orders
• Baskets, Checkouts & Payment Methods
• Shipping Methods
• Shopper Login (SLAS)
• Strong knowledge on Headless Marketing concepts and design patterns
• Experience of Managed Runtime (fka Mobify) strongly beneficial
• Competence with SFCC's PWA Kit & Node JS
• Experience building pixel-perfect/custom front ends with React
• Experience with headless integration patterns including SCAPI
• Knowledge of DevOps best practices
• Knowledge of Quality Code & Code Review best practices
• Successful candidates will join an existing SFCC delivery team and will be expected to reuse/leverage existing build components into an expanding delivery team.
• Candidates will be asked to contribute to overall multi-cloud solution architectures and end-to-end business processes, whilst taking technical ownership within the SFCC domain.
• Experience with integration technologies, master data management, and familiarity with other cloud platforms (e.g., AWS) is preferred.
• Extensive experience with Agile, Scrum, and Waterfall methodologies.

Preferred Qualifications:

• Salesforce Commerce Knowledge: Knowledge in Salesforce Order Management and Salesforce B2B/D2C Commerce
• Salesforce Knowledge: Additional Salesforce certifications (Salesforce Administrator, Experience cloud, Experience implementing Salesforce Clouds, Multi-cloud scenarios - Sales, Service and Marketing)
• Technical Familiarity: Familiarity with Salesforce's technical architecture: APIs, Standard and Custom Objects, APEX, AI concepts, Customer Data Platforms or Data LakesAdditional Salesforce certifications such as Marketing Cloud Consultant, Integration Architect, AI Associate, or AI Specialist.
• In-depth knowledge of web services, data modelling, and enterprise application integration, including experience with ESBs, ETL tools, and common integration design patterns with systems like CMS, ERP, HRIS, and data warehouses.
• Agile Methodology certification, such as Scaled Agile Framework (SAFe), is a plus.

Roles and Responsibilities: -

Utilisation of relevant modules within Marketing Cloud Builder customer journeys Analytics of campaigns and making recommendations Personalisation using AMPscript Implementing SFMC Configuration beyond declarative methods (beyond point-and-click) Setting up new modules Integrating with other clouds and third-party platforms 

Skills required: - A good level of hands-on experience with SFMC Experience using Journey Builder with the ability to build more complex journeys for common use cases. Some knowledge of AMPscript Ability to build data extensions Previous experience with integration projects Experience with SFMC Connector Good knowledge of APIs Advanced AMPscript knowledge - Email Specialist certification