Salesforce Marketing Cloud Account Engagement Senior Developer

Role : Salesforce Marketing Cloud Account Engagement Senior Developer

Company Name : WillWare Technologies

Work Model : Fulltime / Onsite and Remote

Work Location : Bangalore, Hyderabad, Chennai, Pune, Delhi, Gurgaon

Experience : 6+ years

Job Description:

We are seeking an experienced MCAE Senior Developer to support marketing automation initiatives within Salesforce Marketing Cloud Account Engagement (MCAE / Pardot). This role will focus on campaign automation, lifecycle marketing journeys, segmentation frameworks, and marketing campaign optimization. The candidate will play a key role in designing and configuring Engagement Studio journeys, automation rules, scoring models, and campaign orchestration frameworks. The ideal candidate should be able to think beyond execution and contribute ideas to improve marketing automation processes, campaign efficiency, and audience targeting strategies. The role will also require working closely with Salesforce Data Cloud (Data360) to support audience activation and data-driven campaign execution.

Key Responsibilities :

Campaign Configuration & Marketing Automation

Configure and manage MCAE campaigns, Engagement Studio journeys, and automation workflows.

Design and implement lead nurturing journeys, lifecycle marketing programs, and automation frameworks.

Configure automation rules, segmentation logic, dynamic lists, suppression lists, and campaign triggers.

Build and maintain campaign hierarchies, folder structures, and reusable automation templates. Journey Optimization & Campaign Performance

Analyze and optimize Engagement Studio journey logic, branching conditions, and campaign timing.

Implement improvements to segmentation strategies, lead lifecycle programs, and campaign targeting logic.

Identify opportunities to improve campaign performance, automation efficiency, and marketing engagement rates.

Data Cloud Integration & Audience Activation

Collaborate with Data Cloud teams to support activation of Data Cloud (Data360) audiences into MCAE campaigns.

Ensure alignment between Data Cloud segments, MCAE dynamic lists, and marketing automation workflows.

Validate audience targeting and ensure accurate segment-to-campaign activation processes. Technical Platform Configuration

Configure scoring models, grading frameworks, and lifecycle automation rules.

Support form handlers, landing pages, campaign assets, and campaign execution setup.

Monitor campaign health and troubleshoot automation issues, segmentation errors, and deployment challenges.

Email Deliverability & Campaign Governance

Support email deliverability best practices including IP warming monitoring, sender reputation, suppression management, and bounce handling.

Ensure campaigns follow platform governance standards, naming conventions, and campaign architecture guidelines.

Strategic Thinking & Continuous Improvement

Contribute ideas to improve marketing automation frameworks, segmentation strategies, and journey design patterns.

Recommend improvements to campaign structures, automation logic, and engagement workflows.

Collaborate with marketing and architecture teams to improve marketing automation maturity and platform utilization.

Required Skills & Qualifications Marketing Automation Expertise :

Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE / Pardot).

Experience configuring Engagement Studio journeys, automation rules, dynamic lists, segmentation logic, and campaign structures.

Experience building lead nurture programs and lifecycle marketing automation frameworks. Data & Audience Activation

Understanding of Salesforce Data Cloud (Data360) concepts including audience segmentation and activation workflows.

Experience working with data-driven segmentation and audience targeting for marketing campaigns.

Technical Skills :

Experience configuring scoring models, lifecycle automation rules, and campaign workflows.

Understanding of email deliverability practices including IP reputation monitoring, suppression logic, and email validation.

Ability to troubleshoot automation issues, segmentation discrepancies, and campaign execution challenges.

Analytical & Communication Skills :

Strong analytical mindset with the ability to evaluate campaign performance and recommend improvements.

Ability to collaborate with marketing stakeholders, campaign operations teams, and technical teams.

Proactive approach with the ability to think beyond execution and suggest improvements to marketing automation frameworks.

Certifications (Required / Preferred) Candidates should hold relevant Salesforce certifications such as:

Salesforce Marketing Cloud Account Engagement Specialist (Required)

Salesforce Data Cloud Consultant (Preferred)

Salesforce Marketing Cloud Administrator / Consultant (Preferred)