Design and execute joint demand generation programs with Salesforce and ISV partners, driving inbound and outbound pipeline aligned to business targets.
Field & ABM Alignment
Collaborate with Salesforce AEs, Partner Managers, and US regional teams to co-create ABM campaigns, events, and account-focused programs.
Net New & Expansion Support
Partner with Sales and Delivery to drive new logo acquisition and growth within existing accounts.
Alliance & Ecosystem Marketing
Ecosystem Positioning
Build Jade's brand within the Salesforce ecosystem through AppExchange presence, co-branded content, and thought leadership.
Events & Programs
Lead Salesforce-aligned events (e.g., Dreamforce, webinars, roundtables) with clear pipeline and ROI ownership.
ISV GTM Programs
Develop joint GTM campaigns with ISV partners focused on industry solutions and demand generation.
Strategic Execution
Channel Orchestration
Align Salesforce field teams, ISVs, and internal stakeholders with clear campaign ownership, lead flow, and attribution.
Whitespace & Regional Focus
Identify opportunities across industries, geographies, and Salesforce clouds; execute targeted campaigns in priority US regions.
Scalable Playbooks
Codify and replicate successful partner campaigns and co-sell motions.
Revenue Influence
Pipeline Accountability
Own partner-influenced pipeline and marketing contribution to revenue, maintaining strong coverage through continuous campaigns.
Joint Planning
Execute aligned marketing plans with Salesforce stakeholders, including target accounts and pipeline goals.
Pipeline Acceleration
Leverage partners, events, and campaigns to address pipeline gaps and maintain momentum.
