Role & responsibilities
We are seeking a dynamic and results-driven professional to lead Sales IT Integration and Automation initiatives across diverse sales channels (Traditional Trade, Modern Trade, E-commerce, Pharma, FMCG). The role will be responsible for driving digital transformation, data-driven decision-making, and automation across sales operations to enhance productivity and business performance.
1. Sales IT Integration & Automation
- Drive implementation of IT solutions to digitize and automate sales processes across multiple channels.
- Lead deployment and governance of tools like Sales Force Automation (SFA), ensuring compliance via:
Geo-tagging
Productivity tracking
Real-time reporting
- Partner with internal IT teams and external vendors to ensure system efficiency, scalability, and reliability.
- Enable advanced technology adoption including Microsoft Data Lake, SQL, Tableau, and other analytics platforms.
- Integrate AI-enabled tools to automate distributor data capture and improve real-time insights and decision-making.
2. Go-To-Market (GTM) Strategy Execution
- Enable execution and tracking of GTM strategies through dashboarding and analytics.
- Develop and manage dashboards to track:
Sales productivity
Outlet coverage
Revenue growth
- Drive adoption of digital tools among field sales teams and measure their impact on operational efficiency and performance.
3. Data Analytics & Business Intelligence
- Develop and manage sales performance reporting (daily, weekly, monthly) for primary and secondary sales.
- Deliver actionable insights through data visualization to support cross-functional decision-making (Sales, Marketing, Finance, Supply Chain).
- Ensure accurate tracking and reporting of strategic initiatives, aligning outputs with business goals.
- Champion a data-driven culture across the sales organization.
4. Performance Monitoring & Problem Solving
- Define and track KPIs to measure success of IT initiatives, including:
System adoption rates
Data accuracy and integrity
User satisfaction
- Identify and resolve operational challenges such as:
Legacy systems
Low digital adoption
Data gaps and inconsistencies
- Continuously improve systems and processes to enhance user experience and business outcomes.
