Job description Manager: Sales Training
Role Objectives:
- Drive continuous skill development of the dealership's sales team through structured training programs aligned with Mercedes-Benz India standards.
- Identify training needs through performance analysis, observation, and feedback to design targeted learning interventions.
- Ensure seamless execution of in-house training modules covering brand knowledge, product expertise, sales techniques, and soft skills.
- Monitor, assess, and report on training effectiveness through structured evaluations, tests, and behavioral follow-ups.
- Build and maintain training infrastructure including content libraries, e-learning platforms, and training calendars.
- Serve as a strategic partner to the CEO by aligning sales training with business goals, customer experience benchmarks, and brand expectations.
Reporting to: CEO as per leadership structure.
Qualification - Experience - Skillset
Qualification Requirement:
- Bachelor's degree required; MBA/Engineering preferred.
Experience:
- 5–10 years of experience in training, or L&D roles, preferably in the automotive or luxury retail sector.
- Proven record of designing and delivering impactful sales training interventions.
Skillset Requirement:
- Strong communication and public speaking skills
- Proficient in Microsoft Office, e-learning platforms, and content design tools
- Customer-oriented mindset with sensitivity to brand standards and dealership goals
- Excellent organizational and documentation skills
- Ability to connect training performance with business outcomes
Area of Work
Training Strategy & Planning:
- Prepare a comprehensive calendar on a quarterly basis covering all product training sessions.
- Ensure inclusion of both new and existing products in the calendar.
- Share and regularly update the training calendar with the MBIL Sales Training team and respective Sales Regional Managers.
- Incorporate periodic training sessions focused on internal processes and systems.
- Develop effective training aids and tools to support delivery of training programs.
- Design customized training programs to address specific needs of Franchise Partners
Training Delivery & Content Execution:
- Ensure all training materials, presentations, and product demonstration tools are prepared and available in advance.
- Integrate competitive product analysis and comparison of Features, Advantages, and Benefits (FABs) into product training sessions.
- Include detailed market insights and trends to enhance training relevance and impact.
Training Infrastructure & Resources:
- Maintain a centralized training library with up-to-date content and reference material.
- Source and evaluate external training partners (if required), ensuring alignment with MB standards.
- Set up and maintain structured onboarding programs for new hires in sales.
Self-learning:
- Conduct periodic refreshers on existing products to stay updated.
- Explore, study, and document evolving technologies integrated into MBIL products.
- Analyze and demonstrate Features, Advantages, and Benefits (FAB) of MBIL cars during training sessions.
- Study core competitor products in detail.
- Compare MBIL products with core and relevant competition offerings.
- Evaluate and document FABs of competitor products in comparison to MBIL vehicles.
- Study the local and national automotive market landscape.
- Analyze current industry trends and customer purchase behavior.
- Research the luxury automobile segment, including its patterns, trends, and consumer behavior.
- Maintain comprehensive records of all self-learning activities and findings.
- Effectively demonstrate acquired knowledge during internal training sessions
Evaluation, Reporting & Compliance:
- Track training effectiveness through assessments, post-training evaluations, and behavioral analysis.
- Maintain individual training records, evaluation sheets, and attendance for audit and review.
- Submit regular training MIS reports, including onboarded vs. trained manpower, attrition trends, and training ROI.
Requirements
Qualification Requirement:
Bachelor's degree required; MBA/Engineering preferred
Experience:
- 5–10 years of experience in training, or L&D roles, preferably in the automotive or luxury retail sector.
- Proven record of designing and delivering impactful sales training interventions.
Skillset Requirement:
- Strong communication and public speaking skills
- Proficient in Microsoft Office, e-learning platforms, and content design tools
- Customer-oriented mindset with sensitivity to brand standards and dealership goals
- Excellent organizational and documentation skills
Ability to connect training performance with business outcomes
Benefits
- Statutory Benefit
- Accidental Policy
- Incentive
