Sales Trainer

Position: Sales Trainer

Location: Gurugram

Working Days: 6 Days working (Mon-Sat)

Experience Required: 4+ years

Industry: Ed-tech

About the Role

We are looking for a hands-on Trainer – Academic Counsellors to drive the training, coaching and quality of a student-facing counselling team. The role will focus on onboarding new joiners, conducting refresher training, reviewing counselling calls and helping team members improve their communication, objection handling and overall counselling effectiveness.

The ideal candidate should have strong communication skills, a passion for developing people and the ability to identify performance gaps and translate them into actionable coaching.

Key Responsibilities

• Design and deliver training on student engagement, counselling conversations, programme pitching and objection handling.
• Train counsellors on understanding student aspirations, addressing concerns and guiding students through the application journey.
• Develop training materials, pitch frameworks, talk tracks, FAQs and role-play scenarios.
• Conduct onboarding sessions, regular refresher training, mock calls and role-play exercises.
• Review counselling calls and interactions to assess quality and identify improvement areas.
• Provide actionable feedback to improve communication, counselling quality and conversion effectiveness.
• Identify underperforming counsellors and create individual improvement plans through one-on-one coaching and regular feedback.
• Track training effectiveness and quality trends to identify further development needs.
• Work closely with Team Leaders to align training initiatives with on-ground performance requirements.
• Continuously improve training processes to maintain consistent counselling standards across the team.

Requirements

• Prior experience in a Trainer, Sales Trainer, Process Trainer or similar role.
• Experience training sales, admissions, academic counselling or other customer-facing teams is preferred.
• Strong communication, presentation and interpersonal skills.
• Hands-on experience with call audits, quality monitoring, role-plays and performance coaching.
• Ability to identify skill gaps and provide constructive, actionable feedback.
• Strong coaching, mentoring and people-development skills.
• Ability to work in a fast-paced, target-driven environment.
• A proactive approach to training, continuous improvement and team performance.