Sales Specialist Digital Subscriptions

About VIkatan : Vikatan is a leading media and publishing brand with a rich legacy of delivering trusted journalism and engaging content. As we expand our digital subscription business, we are looking for a result-oriented sales professional to drive subscriber acquisition, renewals, and revenue growth.

Role Overview : The Sales Specialist – Digital Subscriptions will be responsible for converting prospective customers into paid subscribers, re-engaging expired subscribers, and increasing subscription revenue through consultative selling, telephone outreach, and WhatsApp-based engagement.

Key Responsibilities

• Convert inbound leads and prospective customers into paid digital subscribers.
• Follow up on abandoned subscription journeys and recover potential sales.
• Drive renewals and win-back campaigns for expired subscribers.
• Upsell and cross-sell digital magazines, subscription plans, and bundles.
• Conduct outbound sales activities and explore referral, institutional, and community-based opportunities.
• Engage customers through telephone calls, WhatsApp Business, and other digital channels.
• Maintain accurate customer interactions, sales pipelines, and follow-ups in CRM.
• Track sales performance, conversion rates, and revenue targets.
• Share customer feedback and insights with the Product, Marketing, and Customer Support teams.
  

Requirements:

• Bachelor's degree in any discipline.
• 3–6 years of experience in digital subscription sales or ecommerce.
• Proven track record of achieving sales targets and generating revenue.
• Strong communication skills in Tamil and English.
• Working knowledge of CRM tools, MS Excel, and WhatsApp Business.
• Experience in media, publishing, OTT, EdTech, or subscription-based businesses will be an advantage.