Sales Specialist

Company: ChooseMy.School

Website: https://choosemy.school

Role Type: Individual Contributor – B2B Sales

Industry: Education / EdTech / School Marketing

Location: Bengaluru preferred

Target: Minimum 5 Paid Featured School Listings per month

About ChooseMy.School

ChooseMy.School is a school discovery, comparison and parent decision-making platform designed to help parents find the right school for their child.

We work with schools to improve their visibility among actively searching parents through Featured Listings, enhanced school profiles, lead-generation opportunities and other promotional solutions.

We are looking for a highly driven School Partnerships & Sales Specialist who can directly engage with schools, build a strong sales pipeline and convert schools into paid partners on ChooseMy.School.

The Role

This is a hands-on individual sales role, not a team-management position.

You will be responsible for the complete sales cycle — from identifying prospective schools and reaching the right decision-makers to presenting ChooseMy.School, negotiating commercials, following up and closing paid Featured Listings.

The primary expectation from this role is simple:

Build your own funnel and onboard a minimum of 5 schools every month onto paid Featured Listings on ChooseMy.School.

Key Responsibilities

• Identify and prospect schools that are suitable for paid listings on ChooseMy.School.
• Build and maintain your own qualified sales pipeline through calls, WhatsApp, email, LinkedIn, referrals and direct meetings.
• Connect with school Owners, Chairpersons, Trustees, Principals, Admissions Heads, Marketing Heads and other relevant decision-makers.
• Present the ChooseMy.School platform and clearly communicate how enhanced visibility can help schools reach parents actively researching admissions.
• Conduct online and in-person sales presentations and product demonstrations.
• Understand the school's admission objectives, marketing challenges and student acquisition requirements.
• Recommend appropriate Featured Listing / promotional packages based on the school's requirements.
• Handle objections, negotiate commercials and independently close deals.
• Follow up systematically with prospects until closure.
• Ensure payment collection and coordinate successful onboarding of each school.
• Maintain accurate records of leads, meetings, follow-ups, proposals and closures in the CRM.
• Develop referral opportunities and relationships within the school ecosystem.
• Continuously identify new school clusters, groups and potential partnership opportunities.

Sales Target

The primary performance target will be:

Minimum 5 new paid school Featured Listings every month.

Performance will additionally be measured on:

• Qualified schools added to the pipeline
• Decision-maker conversations
• Meetings / demos completed
• Proposals submitted
• Paid conversions
• Monthly revenue generated
• Pipeline value
• Follow-up discipline
• Renewal and upselling opportunities

Mandatory Experience

Candidates must have prior experience working with or selling directly to schools.

You should understand how schools make purchase and marketing decisions and be comfortable speaking with senior stakeholders including Principals, Management, Trustees, Admissions Teams and Marketing Heads.

Experience selling any of the following to schools will be highly relevant:

• School marketing or admission solutions
• Lead generation platforms
• School listing / discovery platforms
• CRM solutions for schools
• School ERP / management software
• Admission management software
• Education technology products
• Digital marketing services
• School SaaS products
• Parent engagement platforms

Preferred Background

Candidates who have previously worked with companies/platforms such as the following will be strongly preferred:

Edustoke, UniApply, Careers360 or similar school discovery / education platforms

Candidates with experience selling:

School CRM, ERP, Admission CRM, School Management Software or EdTech solutions

will also be preferred.

What We Are Looking For

The ideal candidate is someone who:

• Has an existing understanding of the school ecosystem.
• Knows how to identify and reach decision-makers within schools.
• Is comfortable with cold calling and outbound sales.
• Can independently generate leads instead of depending entirely on inbound enquiries.
• Has strong follow-up discipline.
• Can conduct convincing sales presentations.
• Is confident negotiating with school management.
• Is target-oriented and comfortable being measured on closures.
• Understands CRM-based sales pipeline management.
• Can move opportunities from prospect → meeting → proposal → negotiation → payment.
• Has strong communication and relationship-building skills.
• Is entrepreneurial and capable of working independently.

This Role Is NOT Suitable For

Candidates looking only for:

• Lead qualification roles
• Telecalling without closure responsibility
• Customer support roles
• Sales coordination roles
• Account management without new business targets

This position requires someone who can prospect, pitch, negotiate and close business independently.

Ideal Candidate Profile

Experience: 2–7 years in B2B / institutional sales, with direct school sales experience mandatory.

Preferred industries: EdTech, School ERP, School CRM, Education Platforms, Admission Solutions, Digital Marketing for Schools or School SaaS.

Key competency: Ability to independently build a sales funnel and consistently convert schools into paying customers.